Interesting. Universal split Jurassic Park and Jurassic World into two different Twitter accounts.
https://twitter.com/jurassicpark
https://twitter.com/jurassicworld
I think this is silly,
and went on a small rant about it here. However, beyond the potential negative side effects of splintering the brand, here's my interpretation of what it means:
First and foremost, Jurassic Park is not dead. By giving @JurassicPark its own social media account its clear the classic trilogy will continue to see new merch and media going into the future alongside the current Jurassic World film merch and media. With a slick new logo similiar to the current DVD offerings, which is quite different from the nostalgic original, its clear theyre utilizing brand imagery that is meant to operate with todays trends.
As for Jurassic World: those who didnt believe the title and branding were here to stay should reconsider. When the accounts split, one had to start anew while another would keep the existing followers. The handle @JurassicWorld was given the existing 178k followers, meaning it will be the brand and marketing powerhouse moving forward, @JurassicPark the niche. So yes, while we do not yet know the name of the fifth Jurassic movie, it will certainly include Jurassic World as opposed to Park or something entirely new.
Ultimately, its exciting to know that as we get closer to the release of the Jurassic World sequel, classic Jurassic Park will remain relevant. Weve heard buzz that a toy line inspired by the classic Jurassic films could be targeting 2017 alongside Raptor Squad, and this seems to give it further legitimacy. While the splitting of the brands seems to be a convoluted misstep, its nice to see the Jurassic Park logo on social media once again.