MBC Korean Music Wave in Singapore has been cancelled due to the organiser having "unforeseen circumstances including contractual difficulties with our co-producer, MBC".
Show would have included "TaeTiSeo as hosts as well as a lineup including: SHINee, TEEN TOP, B1A4, B.A.P, 2PM, 2AM, F.T. Island, EXO, IU, SISTAR, KARA, miss A, and 4minute."
That means ticket sales were crap, so they pulled the plug.
With the latest announcement of the cancellation of StarHub Presents MBC Korean Music Wave in Singapore. I took the initiative to do some digging around ourselves. And the numbers I have found were unbelievable. While I feel the unjust and unhappiness from the infuriated fans, I think that you should take some time, clear your head, and carry on reading.
MBC has requested for the local promoter to pay SGD$900,000+ in full. Yes, SGD$900,000+ was paid to MBC months before the artists land on our shores. The outstanding line-up of 13 artist groups and 1 solo act also translates to hefty sums paid to a 5-star hotel in Singapore. Next, imagine paying for business-class seats for all the huge line-up of artists, 13 groups and 1 solo. (For younger fans, each business-class seat on an International Airline costs around SGH$4,000 to SGD$5,000).
You may think, that if a promoter signed up for this, he is liable to undertake everything. That is very true. Unfortunately for the fans, a promoter is never a charitable organization. Quality concerts require a lot of things and theses costs will be passed on to the consumers. Why are KPop concerts so much more expensive in Singapore as compared to Thailand or Jakarta or even Korea itself? Simple, everything in Singapore costs as least twice as much as the same thing found anywhere else in the world.
If you ever wonder why the tickets were so expensive, this is your reason.
So after paying MBC the fees, what came next? The cost of the production. Through some connections in the industry, I found out that the cost of production went up by an astonishing 6-figure sum just 1 week before the concert was supposed to start. I daresay, that unless this was a government-funded event, no promoter would be naïve enough to carry on with this Korean bullshit.
With 71 artists coming, MBC definitely demanded for a crazy hospitality package. I’m sure everyone has read The Straits Times article regarding SM Town World Tour in Singapore where the promoter disclosed the number of bottles, towels and what not required backstage. Again, I poked my nose into things and these are what I found:
• MBC expects the promoter to get 120 full-length mirrors for the artists
• MBC expects the promoter to get 15 garment steamers
• MBC expects the promoter to hire at least 30 buses to run the concert
• MBC even expects the promoter to source for a convertible just for the MCs to make a grand entrance (i.e A DAMN SPORTS CAR)
• MBC requests for a 15-dish International catering with 3 Korean side dishes for the crew
The numbers don’t end there, but I think I shall not to scare you further.
Now, we turn towards the more technical side of things – the nature of the partnership.
As with any business partnerships, one would expect negotiations, discussions, some kind of consideration and at the least, hospitality. I have confidence that local promoters are all adequate in these aspects. However, I can’t say the same towards their counterparts.
The cancellation of StarHub Presents MBC Korean Music Wave in Singapore is not solely the failure of the promoter. Those who blame promoters in general, shame on you. Economics, society and even the Internet, have made the Hallyu wave this way. And what made matters worse, is that the target audience of this trend are generally not people who can afford this. Many promoters, greedy or not, have sought to take on crazy projects to satisfy the demands and plea from the fans. Yet it does not seem that the Korean entertainment industry is humbled by the many invitations. On the contrary, they have become more brazen with each invitation, and when a rookie group requests for something that Big Bang is entitled to request, you know the industry is sinking into a whirlpool.
Just to illustrate the craziness of everything:
• No single promoter has ever done SMTown twice in her lifetime;
• MAMA was a huge failure (in terms of ticket sales) in Singapore;
• Asia Super Showcase in Malaysia was cancelled days before the event;
• 2NE1’s New Evolution tour in Malaysia and Jakarta were cancelled due to technical issues (but we all know the real reason behind it, don’t we?)
• The 2nd night of Super Show 5 in Singapore was cancelled;
• RITS did not even dare to plan for a 2nd night of the SNSD’s Girls and Peace tour in Singapore.
The Korean artists are so well versed in PR, that they have made fans believe that they really love their fans. Well, yes, to a certain extent. These artists certainly love the money that comes from their fans. But who really benefits from all these? The Korean Entertainment companies, of course.