Busy because of classes but I'm slowly writing my text down. Happy to see my view matching a few sober GAFers.
The attitude from the woman on the video looks like a lot of foreigners you see here: trying to mock everything, making everything look weird, overthinking a bunch of useless stuff.
The video is long and there is a lot to analyze. These TV pieces are always made to manipulate your perception and bite in on whatever they're selling; the editing, the music, the narration, everything narrow down to it.
On the first part of the video, where she says she felt undressed: Coming to Seoul today and trying to understand these people without knowing their history is useless. The Korean fashion is the way it is because that's their "only option" to buy. I mean, probably because the thousands of cultural freedom movements, a lot of new looks were created in our western society. In Korea you never had a gothic movement, a punk one, a rock one, etc. In Seoul is not possible to dress "grunge style" if you want to. Well, maybe today it is because of globalization and shit, but you'll have to go to a very specific store. The same works the other way: There are stuff in Korea that doesn't exist on Brazil and I'm pretty sure in America too.
Regarding K-Pop: lol, was it really necessary to say that if you bring your SO home "you'll watch your father impale himself with a chopstick"? Which is not true. Having sex with someone in a motel and just bringing someone to introduce your parents are not really comparable.
K-Pop seems to be bigger outside of Korea then inside it. K-Pop is not infiltrated everywhere. The average people in their 18-middle twenties doesn't really care about K-Pop, and the ones who like it, just like casually. The ones who don't like it see as boring and aimed at middle/high school students.
The matching outfit: I'm still trying to figure out the big deal. People usually match sweaters of backpacks, or hats. The shop that she showed is kind of exception around here. Even if it wasn't, I don't know what's the fuss. Honestly :/
About plastic surgery. The word for it is 성형, and the chinese characters that expresses it has the same meaning as the Korean word: transformation, shaping (I asked one native from Taiwan). Like someone who uses their hands to craft pottery.
Funny enough, Eat Your Kimchi did a solid video about this. So, plastic surgery actually is "reshaping procedure" (it all com down to semantics after all). Here, they don't have bad meanings attached to plastic surgery. In western? Porn starts with gigantic and gross boobs, fake orgasms, celebrities paying thousands of millions in nosejobs, etc. Plastic infere a meaning of fake, fragile, cheap copy, cheap material, etc etc.
We are always "reshaping" ourselves: You are always make you look more attractive when you choose between a red or blue sweater, when you decide a new haircut, a pair of shoes, etc etc. Society was always about fitting in and making survival a success, and here looking good is part of that, although not as wee usually perceive. If you need to improve some facial traits to get a smoking hot husband or a high paying job, what's the big deal?
While studying cultural psychology I realize we westeners are most of the time a bag of shit, when we try to compare ourselves to or judge other cultures. We have this strong sense of a core personality, of our achievements being based on our on merits etc.
Stopped at 18m mark, later will watch the rest and quote a few people.
EDIT: And I'm the kind of person who likes to see, above all, NUMBERS. News "plastic surgery skyrocketing in Korea" doesn't really do much for me. It is still a smal thing, we think is huge because we are the consuming group. Is like saying that the life is good in x country when you are part of the 15% or so of people who have a decent financial condition to pay for shit, ignoring the rest of the popilation.
See ya!