There's almost no risk in just publishing though versus funding development. If Amazon Games feels a bit burned after the spectacular flameout of New World, they might be shifting to being more a publisher in order to limit risk. In the case of Lost Ark, it's common for people to flood into the latest KMMO that makes it out of Korea for a month and then forget about it shortly afterwards. KMMO's are as superficial and disposable as Kpop music, and I've been around for the Western launches of Aion, Tera, Blade&Soul, Black Desert, and now Lost Ark and nothing I'm seeing surprises me. 95% of players will be gone by next month.