"What benefit does the consumer see?"
-----------------------
bkilian:
Playing the game without the disc in the drive. If the amount of whining we see every time a 2 or more disc game gets released is any indication, this is a _huge_ benefit. Heck, as I recall, there was months of whining because you couldn't eject the disc tray remotely.
But let's get serious here for a second. They don't need always-online for DRM. The Steam model uses online activation, and doesn't require always online. So let's get it straight: always-online is not a DRM thing. You can lock down piracy perfectly well with one-time codes and online activation, which only requires a connection the first time you start a game. In fact, that would even work for not requiring the disc in the drive.
Always online is a feature that developers can rely on being there, something they cannot do with a current console, or even PC. Like the hard drive in the PS3, or analog triggers on the controller. Requiring always-online is telling the developer: "Don't be afraid to incorporate features that rely on an internet connection, we will guarantee it is there". Things like a RTS game that uses google maps as it's terrain engine, or persistent online worlds, or integrating an ARG into the gameplay. Consider Ubisoft's Watch_Dogs with a modification of the game phoning your actual phone and interacting with you as if you're in the game world.
It's the next logical step in gaming. We can quibble about whether now is too soon, but it's going to happen regardless, if not this coming generation, the next one.