It's just a matter of industry standard vs. personal preference.
You should give Warm 2 a chance haha. I hated it at first, but you adjust and the image is so much easier on the eyes. I can't go back to cooler temperatures because they remind me of office lights.
I gave it!
I spent two weeks with this TV trying all the possible settings while being totally open minded about all the settings.
I even tried Motion Plus and in the end deactived it because there was no way to get rid of visible artifacts no matter what

Warm2 to me is a pure yellow filter.
Warm1 maybe I might adapt like you say....but if in standard mode the white looks perfectly white to me so why shouldn't I use that setting?
Also is Samsung crazy to name Standard Standard and Warm2 Warm 2?
