So Fox can make a great Deadpool movie, a great Wolverine movie, but still has no idea what the fuck to do with the Fantastic Four.
I think Fox has found a sliver of the answer - fuck continuity, fuck universe building, just make a good story (whether it's fun or dramatic) about great characters and people will come. It's good counter-programming to all of the shared universe stuff going on now, as Deadpool (and supposedly this movie) work well as standalone films.
There's no reason comic book films
can't use the James Bond model, where each director and writer combo isn't beholden to the tone and story beats of the previous.
If Fox wants to hold onto the FF license, they should go all out and just do a CGI animated film. Embrace the Incredibles comparisons, and just go ham with the wacky sci fi exploration stuff. Kids will eat it up.