Look at three guys for instance:Why do they suck at booking.
Jack Swagger - job for over a year to the likes of Brodus Clay, Santino, Ryder, Kofi, Ryback, etc.; now in the WHC scene after beating nobodies in the span of a few weeks
Del Rio - lose ladder match against Christian for WHC, do nothing with Big Show and Kane, go back to RAW and mess with Cena-Punk and that BS, midcard s'more, only teased another feud with Rey, no stories until he's back as a face
Fandango is a nobody who hasn't had a match and now he'll possibly get a WM match against somebody like Jericho? If they knew how to build they would have him fighting somebody like Ryder if they hadn't, like others, just jobbed him out.