The way I stand on it all is that anyone who is truly expressing how they feel and earnestly putting it out there, that's an opportunity to try to understand and learn how people feel the way they do, which will improve things. Understanding our differences and talking through them, instead of dismissing them as "oh you're just a fuckface" are how we learn. While I share Pepsi's feelings of "UGH FUCK YOU" when people say things like that, it's tough to avoid that kneejerk reaction and instead, even though you may get burned, try to understand their point of view and keep them feeling the same way - because people CAN change, and every opportunity when you hear something that, to you, is ignorant - is an education opportunity to let people come to their own conclusion.