This is the same Bendis who said an Avengers movie would never happen and talked shit about DC when they made the decision to go same-day digital and insisted Marvel would never "fuck store owners over like that". Don't believe his lies.
Bendis can also literally do whatever he wants. Few other writers at Marvel have the kind of clout and freedom he does. So if there is any kind of editorial mandate happening, it's not like he of all people has to be beholden to it.
also, lol @ this:
The writers don't do that stuff with the thought of, "I want this to be in a movie."
Mark Millar's based his whole career on that thought!