I've seen this before. Former number one contender needs to be taken down a peg in the public's mind so people don't wonder about him going after the title anymore, so they feed him to Orton.
Don't see a way out.
EDIT: WHY THE FUCK DO PEOPLE POP FOR THIS GUY?????
Cena I get, but what the fuck did this guy do before I started watching wrestling last year? Was he Stone Cold in the brand era or what? This is fucking ridiculous.