The whole thing is that they want him to be the guy that does charity work. So the new gimmick is that everyone loves to boo him, they really like him, but they love to boo him. I am not saying it is true, in fact this is absolutely not true, but that is how they are attempting to position the fact that people are booing him. The positioning is not that "oh, he didn't get over", the positioning is that "oh, everyone is having so much fun booing him", because we like to boo him. That is what they are trying to portray.