I don't know what Owens gimmick is supposed to be, but generic jerkass doesn't seem like its gonna go very far, particularly not given that he sounds so incredibly soft-spoken.
I mean, then again, Bray Wyatt is still doing that horrible cult leader thing, so idk.
Owens is a psychotic bully who mostly speaks with clarity and purpose. It's hard to disagree with his words, which is what makes him such a captivating promo. You know he's an ass, but bah gawd you gotta respect him.