This Week Sales:
Since 11/27/07 - 12 total weeks:
360 - Following the trend: 4-6k. Next Gen Avg = 12,376.
Post Holiday Avg = 6,559.
Wii - Lowest week. Following the trend: 65-75k. Next Gen Avg = 132,228.
Post Holiday Avg = 78,628.
PS3 - Following the Trend: 18-23k. Next Gen Avg = 41,714.
Post Holiday Avg = 21,578.
Results, Analysis, & Expectations
The 360's sales are insignificant. They will not hit 1 million units before its successor is announced. 2k-6k per week for the foreseeable future.
The PS3 has flopped thus far. Almost three months and the biggest title increased hardware sales by ~4k. Multiple factors can be considered, but price must be chief among them. Expected mediocrity until at least October. 18k-25k per week for the foreseeable future.
The Wii is clearly dependent upon hardware shipments, and appears to be selling every unit shipped (65-85k per week) Until Nintendo can supply Japan with as many Wii as they want, we'll never truly know the impact of individual software units. One might assume that they would hold some units back for the impending big releases like DQS. 65k-80k until production increases.
Expectations for 02/05-02/12
360 - 5k
Wii - 69k <--- Shipment dependent.
PS3 - 20k <--- Darker times ahead.
This Week's Market Share:
Code:
[B][U]Date____ 360 Wii PS3[/U][/B]
11/27-12/03: 25% 49% 26%
12/04-12/10: 24% 49% 27%
12/11-12/17: 21% 50% 29%
12/18-12/24: 17% 57% 26%
12/25-12/31: 16% 56% 28%
01/01-01/07: 15% 58% 27%
01/08-01/14: 14% 59% 27%
01/15-01/21: 14% 60% 26%
01/22-01/28: 13% 60% 26%
01/29-02/04: 13% 61% 26%
02/05-02/11: 13% 61% 26%
02/12-02/18: 13% 62% 26%
Significant Notes:
1. Wii has a 929k lead on PS3 in 11 weeks; at a constant rate of this week's repetition,
the Wii will have a 1 million unit lead on the PS3 in exactly 2 weeks.
2. The PS3 has never been closer week-to-week with the Wii than 20k units, and 45k units this year.
3. The PS3 hasn't sold more than 76k units in one week since launch.
4. The Wii hasn't sold less than 63k units in one week since launch.
5. The PS3 has never come closer than 28% market share, and hasn't gained market share since its second week on sale.
6. The Wii hasn't lost market share since it went on sale, and has had greater than 60% for five weeks now.
7. The PS3 just had its 3rd worst week ever with 20k units sold.
8.
The Wii just had it's worst week ever, and still outsold the PS3 by 3.08x
