This Week Sales:
Since 11/27/07:
20 Total Weeks of Next Gen sales.
14 Total Weeks of post-holiday sales.
360 - Following the trend: 2-4k. Next Gen Avg = 8,778.
Post Holiday Avg = 4,760.
Wii - Slightly above the trend: 55-72k. Next Gen Avg = 104,503.
Post Holiday Avg = 70,562.
PS3 - NEW TREND: 10-20k. Next Gen Avg = 41,892.
Post Holiday Avg = 22,168.
Results, Analysis, & Expectations
● The 360's sales are insignificant. They will not hit 1 million units before its successor is announced. A week on week perspective (upper graph) actually shows a CONTINUED slide to oblivion. 2k-5k per week for the foreseeable future.
● PS3. Look at the weekly chart. Seriously. The PS3 line is practically humping the 360 line. And not in the good way. One announcement will put this thing out of its misery. 10-20k per week, with a tiny bump for the holiday.
● Up-swing week for the Wii. The Wii is clearly dependent upon hardware shipments, and it appears that units are being held back for a possible holiday-week blitz. 60-80k for the next several weeks, with a possible +20-40k bump for the holidays. 100k week would not be out of the question.
SPECIAL HOLIDAY EDITION: Expectations for 04/09-04/15
360 - 10k*
Wii - 92k >> underestimated last week by 9k.
PS3 - 20k << overestimated last week by 8k
* = within 5k estimation success the previous week!
This Week's Market Share:
Market Share Week-to-Week
Code:
Date____ 360 Wii PS3
11/27-12/03: 25% 49% 26%
12/04-12/10: 24% 49% 27%
12/11-12/17: 21% 50% 29%
12/18-12/24: 17% 57% 26%
12/25-12/31: 16% 56% 28%
01/01-01/07: 15% 58% 27%
01/08-01/14: 14% 59% 27%
01/15-01/21: 14% 60% 26%
01/22-01/28: 13% 60% 26%
01/29-02/04: 13% 61% 26%
02/05-02/11: 13% 61% 26%
02/12-02/18: 13% 62% 26%
02/19-02/25: 12% 62% 25%
03/26-03/04: 12% 62% 26%
03/05-03/11: 12% 62% 26%
03/12-03/18: 11% 62% 26%
03/19-03/25: 11% 63% 26%
03/26-04/01: 11% 63% 26%
04/02-04/08: 11% 63% 26%
04/09-04/15: 11% 64% 26%
Significant Notes:
● The Wii has had a 1 million unit lead on the PS3 for 7 weeks. (currently 1,252,211 lead)
● The PS3 just had its worst week ever at 12k units (previous worst LAST WEEK).
● The Wii sold 6.34x the PS3 this week, and has 2.49x LTD.
● The Wii is around 3-4 months from breaking 3 million.
● The PS3 is around 3-4 from breaking 1 million.
●
The PS3 has never. once. outsold. the Wii.
If sales repeated this week's results indefinitely, barring all other factors:
● The Wii will have a 2 million unit lead by September 2007. Seriously.
● The Wii will have a 3 million unit lead by FREAKING NOVEMBER 2007.
Additional thoughts
1. Rebound week for console hardware after two down weeks. (90k units total)
2. If you're developing for the PS3, you're going multi-platform. If not, Sony is paying you the difference.
3. I have officially moved up my "the PS3 has until this date to figure-it-the-****-out" to January 2008. And it won't.
4. Nintendo just won next-gen. Seriously. Reread this statement and go melt down your N64 and your GC for the failures that they really were.
5. The PS3 is THIS close ][ to 360-levels of Japanese irrelevance. Is that sinking in, boys? It will take barely one major announcement (FF, MGS, DQX, etc) from being the nail in the homeland coffin.