At the very least, T-Mobile wants the new Android phone to sell more units than its earlier cousin, the G1, which T-Mobile released in October, aiming for tech-savvy customers. The myTouch "will be the
centerpiece [of our marketing] for the second half of our year," says Cole Brodman, chief technology and innovation officer at T-Mobile USA. "I think this phone will do better than the G1, because it's aimed at a wider audience." Like the G1, the myTouch is manufactured by HTC. T-Mobile will continue to sell the G1.
[...] The new myTouch features several improvements. In an exclusive, hands-on software demonstration with BusinessWeek.com, the myTouch felt light and elegant, more akin to the iPhone than the bulkier, squarish G1.
[...] During a test on June 21, the on-screen keyboard proved easy to use and its predictive text features made typing simple.
[...] But to really wow consumers, the myTouch will need to be distinguished by more than a favorable comparison with G1. So T-Mobile plans to emphasize how
users can personalize the phone with 40 specially designed accessories that can be purchased separately. In-store T-Mobile reps will work with shoppers to show features and downloadable software applications tailored to a person's specific interests and needs. "This is a fantastic idea and exactly the way wireless devices need to evolve," says Chris Collins, a senior analyst at consultant Yankee Group Research. "I believe this is the first product that made personalization a major selling point."
[...] The new phone will be available for pre-order for existing T-Mobile customers for $199 with a new two-year contract starting on July 8, with
shipments beginning on July 29. The phone will be available to the general public in early August and will come packaged with headphones, a charger, a USB cord, and a cleaning pouch.
T-Mobile plans to introduce two other Android handsets, whose manufacturers haven't yet been announced, later this year.
[...] T-Mobile says it's not worried about price pressure. "Our goal with [the myTouch] is not to chase other price points," Brodman says. "We think it's more of a premium experience." In the increasingly competitive smartphone market, it will have to be. [Andrex's Note:
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