Kuranghi
Member
I get it, I've been a TV salesman for a long time, you like what you like.
If thats the case, next time buy a Hisense 8 series (or 9 if you can find it) because right now they're blowing Samsung out of the water for value + image pop (+ built-in sound quality if that matters). 9/10 people picked the U8Q over the QN90D/F when I did side by sides and its down Hisense using a higher native contrast panel and showing in a comical amount of dimming zones, which Samsung has stagnated since your TV. QN90B/C/D/F are all essentially the same TV PQ wise.
Value isn't a bad thing in this case, you can buy a fucking 100" U8Q for the price of a 85" QN90F in the UK right now:
On top of that the 100" U8Q is almost like a different SKU to the lower sizes since they put 6000+ dimming zones in it, while the 98" QN90F has no official zone count its not anywhere near that I'm sure, Samsung spend all the money on making the TV <30mm thick, to the detriment of many other aspects.
Regarding design the U8Q is 44mm thick, so its not exactly a fat boi anyway, sacrifice the 17mm of thickness to win in almost every other area. Maybe you won't even have to because Hisense will have attained Samsung thickness by the time you need a new TV anyway.
TCL should also be considered but a problem they have right now is upscaling lower quality content which might be a factor if you watch cable or older video sources. They want to be the cheapest brand overall, even less than Hisense so they aren't pushing the chipset technology (Mediatek chipsets) every year like Hisense are so in 2025 they're sitting behind them on top of just not having as good dimming algorithm (Hisense has a decent balance of pop like Samsung and accuracy like Sony, see Vincent Teoh videos on the House of the Dragon beach scene, I think that was about the Hisense U8N), but TCL just wants to be Samsung and "compete" with OLEDs on the shop floor so they crush small highlights and alter the creators intent to a point where it starts to affect the viewing experience in a very negative way. Eg you can't see parts of the image you need to be able to without making some change that fucks something else up.
The only reason to not buy Hisense or TCL is fear of losing software updates when WW3 breaks out, that or the TV breaking down but you should be taking extended warranty on every TV you buy anyway (or credit card protection or similar, but not your contents insurance), especially in the US where you usually only get 1 year by default. Anything can break down no matter the brand, it doesn't matter if "Sony use better quality components", a lot of it is coming from and manufactured in China and its pot luck with 10s of millions of TVs made every year.
Just protect your TV with (good quality obviously) extra cover and if anything happens, be in Sony, LG, Samsung, Hisense or TCL, let them take care of it.
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