One of the funniest things to me is watching these internal emails out that barely mention Nintendo at all.
Microsoft can't try to kill two competitors at the same time, that would raise too many eyebrows.
But yeah, these emails are very damaging to the refutations they have tried putting out to damage control the intent behind these acquisitions. This is classic '90s anticompetitive Microsoft alive and well in the 21st century. They want to do the same thing to Sony that they did to competitors in the past like Netscape and the creators of the ZIP compression format.
I sit here now looking back at my development of viewing this deal. When it was first announced I thought it was a big move and was okay with it, but that's because I thought about it from a gamer's perspective of what exclusives it could bring to Xbox and what dormant IP could come back. That was the extent of my thought at the time. Even if cracks in that immediately started manifesting, I don't think we saw "this" current side of Microsoft come out yet back in January/February 2022 publicly, so whatever.
In hindsight the Sega x Azure partnership should've been a big clue that this was not really about making Xbox better for Microsoft, because I thought they were going to maybe pursue development on some new console exclusives like in the OG Xbox days. I did notice how they were leveraging Azure to net trickle-down benefits for the lesser Xbox division, though. Then Xbox itself just went through a horrible next few months of no content, and I think it was "certain people" weaponizing Elden Ring to attack HFW that actually made me take a step back and wonder why things were getting so toxic from the hardcore Xbox side. Then I played HFW myself and was incredibly impressed, and wondered where were Microsoft's 1P at equivalent levels? Why did Halo Infinite basically die in three months? Where were the continued big Day 1 Game Pass 3P deals? Why were they (MS) boasting about sales numbers but not providing actual sales data?
It's been a lot of "little things" adding up souring my impressions of Microsoft over time, but noticing the increase in shilling/influencer/media bias for them (to the point of making up insane FUD about PlayStation) and then Microsoft's increasingly distasteful tactics, half-truths, and outright lies against competitors (mainly Sony) to get approval for the ABK deal have really accelerated my disdain for them as a platform holder. Mounting evidence confirming many suspicions regarding the backside of the business, and the real intentions behind their gaming acquisitions strategy coming out (particularly regarding publishers) alongside that old anticompetitive spirit very much alive and well at the upper corporate sides, have more or less turned me completely off the brand.
If I were at say a 95/100 with them back January last year, at this very moment it's at a 5/100. That's how low my respect for Microsoft as a platform is today, and they have such a tall mountain to climb to begin regaining that respect I doubt they could ever do it. The worst part about it being a relatively good console in the Xbox is caught up in the shenanigans of, by far, the
worst platform holder in the history of gaming.
I mean to be fair, Xbox did this during the 360 era. Though this is not Phil's era. There was no court case at the time to put all this into the spot light but I mean look what happened with Tomb Raider. First one was multiplat, then Microsoft bought exclusiveity for a year for the second one. This was definitely in Phil's era. I'm sure there are other examples. One might even try to say that getting games on Gamepass when Sony did not have a competing service could be seen as similar practice. I mean who's gonna buy Outriders for $60+ when you could subscribe to gamepass for it?
Even Sunset Overdrive was Microsoft dipping it's hands in Sony's 2nd party cookie jar. Then Sony bough Insomniac. Same thing happened with Bethesda, though obviously for a much higher price and transferring MULTIPLE IPS to the Xbox wheelhouse.
Good points. Phil didn't maybe originate the concept and strategy, but he's definitely carrying it forward and bolder than MS ever did in the 360 era. On some level things they did to gain market share in 360 era were acceptable because Sony themselves screwed up massively out of the gate and had genuine issues they were solely responsible for, that they had to fix. And they did, especially around 2009, but that was still a couple years where Microsoft could easily reap from Sony's mistakes and they did.
That's not what is happening today. By all accounts, Sony have done everything they needed to make PS5 a success, and there are no glaring weaknesses in their strategy (I could say they are overzealous with the live-service push and could scale back the PC support to just live-service/GaaS titles, plus do more AA-style games with legacy IP, but that's about it). They read the market correctly for both majority of gamers and the 3P dev/pub communities, that's why PS5 has been doing so well. Microsoft want to undermine market success through merit by simply drowning out better-performing competitors with cash not earned through the merits of their own gaming initiatives.
Now even that isn't
inherently a bad thing to do, but there are levels to it, and MS are taking the extreme option. We know they are because they have expressed, multiple times now, that they want to kill PlayStation and put them out of business altogether. Their 3P publisher acquisition strategy is a large part of that, they are trying to target 3P that Sony have strong working relationships with and cut Sony completely off from engaging in independent business deals with those 3P, as MS would control that 3P through ownership, control their software supply, distribution, leveraging power, marketing, technology IP, even employees and staff (the ones who don't leave, anyway).
It's definitely well beyond just wanting to make Xbox a more attractive platform for gamers, otherwise MS would be doubling down on stuff their systems have strong history with and bringing those back, or expanding on them. We wouldn't have gotten Game Pass deals for Persona & Yakuza games Day 1; instead we'd of gotten sequels to Outrun 2, GunValkyrie and Panzer Dragoon Orta. We'd of seen Microsoft get a KOTOR Remake going, not Sony. We'd of seen Crimson Skies come back in some major way, we'd of seen at least remakes for the first three Gears of War games and/or Banjo-Kazooie. We'd of seen maybe a new Conker, too, or at least reveals for a lot of these things. Instead they are targeting many things that are specific to Sony's systems and ecosystems and trying to remove them either altogether or at least remove the conditions where Sony can independently work with those devs/pubs and their content.
The one thing I might disagree with you on, actually, though, is Bethesda. I know they have a lot of history with PlayStation, but I'd argue they have more with Microsoft, going back to the DOS days on PC. They also gave the OG Xbox an exclusive TES game in the past (when the IP was way smaller in popularity, mind) and first release for Oblivion. So them acquiring Zenimax, I think that made sense from both a business and 'honoring of legacy' POV. Though, even there, they are taking games off PlayStation that even MS themselves said would have conditions to still be multiplat on PlayStation (Starfield, TES VI, Indiana Jones).