thicc_girls_are_teh_best
Member
I mean, they state explicitly that they 'can't win' and have proposed internally using the allocated XBOX budget and just going the mobile route.
I think that what they're most afraid of is the PR blow back. What's sad to me is that the influencer space, knowing what we know now, looks like it was set up to quell dissent of the eventual move from console to mobile.
It's clear that they are losing a ton of money. And while I'm sure some shill will remind us of Microsoft's market cap, it's clear that XBOX as a division is a gargantuan money sink. This 70 Billion feels like the end of the line. A last ditch effort. If this deal fails, the gaming industry is going to shift. Thankfully, XBOX's presence and therefore impact, is minimal. Minimal to the point where outside of the US I doubt it'll be felt.
They shouldn't be afraid of the PR blowback because there is actually a way for them to successfully transition without any blowback.
Just move Xbox off the traditional console business model.
That's it. It's that simple. Reposition the consoles as gaming PC devices and open them up to Windows support with the same console-like UI they currently offer (but the option to switch to a full Windows desktop environment at will). They could position them competitively as OEM NUC-style gaming PCs & laptops with design headed by the Surface division, also allowing them to sell the hardware at actual profits, regular hardware refreshes every 1/2 years (makes All-Access actually beneficial), produce less volume of hardware (can better control production costs this way), etc.
Meanwhile they'd also not have an excuse for not being a full-on multiplatform publisher. And with Xbox hardware now as a PC device, they would still have certain games "technically" exclusive to it at least timed, like we saw with Flight Sim and Gears Tactics on PC before they came to Xbox consoles. Meanwhile they could also better focus on mobile expansion with Game Pass, xCloud and their storefront (how they would work with Apple & Google on revenue cut is a whole different thing, but maybe trying Windows Phone again wouldn't be a bad alternative).
Yes some of the zealot fanatics in the base will sulk about it "basically" being MS "giving up" on the traditional space