I think some deals are obviously dev inspired like Gears for example where the game makers clearly wanted to work on 360, or Hideo releasing MGS4 only on PS3. Then you have more obvious money hatting moves like GTA releasing first for half a year on 360 or COD DLC releasing first, but again, this was likely dev driven because of Live/360 architecture.
Destiny having exclusive PS4 content really doesn't bother anyone who will only own a specific platform, and I think as long as exclusivity stays within that realm, or a developer does a bit of PR and clearly identifies there desire/inspiration with a specific company, you won't get so much backlash and distaste from fans.
Having said that, I'm just a bit biased towards MS because of there relatively newness into the industry and perhaps because they haven't changed the game up for me personally as Nintendo or Sony did. I think when certain companies have reputations, it also follows them. MS=$$ whores Sony=Arrogant copiers Nintendo=Humble Innovators
These types of reps throw on more bias to each company, so there industry deals are looked at under those artificial veils. So far though, I'm not too interested in next box based on there first part stuff or there last few years on the market. Will likely get WiiU after it's first price-drop, finish up my PS3 stuff, then PS4 early next year. MS has some momentum to get back IMO, have to come hard with first party/exclusive tuff I think.