Now you're putting words into just about every mouth possible.
'So what' means 'stop being so internet-angry over it'. The less you talk about them, the better. Good buzz or bad buzz, if you don't support them, you want them to have neither. If literally no one gives a shit and buys the PS4 instead, Microsoft is crippled far faster than if everyone keeps talking shit about it and ends up selling systems because of curiosity through word of mouth.
"I liked the 360, surely this can't be that bad." is way better for them than "Dude there's no hype for this system at all and everyone is fawning over the PS4."