NFL and MLB post Sunday weekend TV ratings boosts
GAME ON!
The featured game in Fox's NFL doubleheader -- N.Y. Giants at San Francisco -- drew the weekend's biggest overnight by far: 16.1, which translates into 16.1% of households in the 56 urban TV markets measured for overnights.
But that was down 16% from comparable coverage of a Dallas-New England game last year.
Blowouts can still draw, if they involve brand names like the Green Bay Packers. NBC's coverage of Green Bay blowing out Houston drew a 12.6 overnight, up 13% from comparable coverage of a Minnesota-Chicago game last year.
Fans don't just talk about they New York Jets, they watch them. CBS' NFL regionalized coverage, featuring the Jets beating Indianapolis, drew an 11.5 overnight -- up 16% from last year's comparable coverage, which featured Buffalo-Giants.
Dallas Cowboys action never bombs at the TV box office. Fox's early-game coverage, featuring Dallas-Baltimore, drew an 11.5 overnight. That's solid, but still down 7% from action featuring San Francisco-Detroit last year.
San Francisco Giants, predictably, a solid draw. Those MLB Giants, from the USA's No. 6 TV market, vs. St. Louis, from just the USA's No. 21 TV market but also with a strong regional following, Sunday night drew a 4.7 overnight on Fox -- up 21% from comparable coverage of a Texas-Detroit ALCS game last year.
Yankees draw. Duh. TBS' coverage Detroit-N.Y. Yankees Sunday afternoon drew a solid 3.7 overnight -- up 61% from comparable TBS coverage of a St. Louis-Milwaukee NLCS prime-time game last year. Now, TBS just needs the Yankees to start winning and extend the series -- the longer series go, generally, the higher the ratings.
The Steady Eddy of TV sports. NASCAR Sprint Cup action on ABC Sunday drew a 3.0 overnight, the same as last year's comparable coverage. NASCAR Sprint Cup ratings are unusually consistent.