I think the 'ouch' was that the gate didn't even cover Gil's disclosed paycheck.
This is a pretty scary trend as of late. Bisping's disclosed pay at the TUF finale was $425k. The gate was $453k. Correct me if I'm wrong, but payroll beating out the live gate was not happening in UFC and Strikeforce until fairly recently.
Here's the Strikeforce TV ratings for 2011 from MMA Junkie:
1. "Strikeforce: Fedor vs. Silva" (February 2011): 741,000 viewers
2. "Strikeforce: Overeem vs. Werdum" (June 2011): 624,000
3. "Strikeforce: Fedor vs. Henderson" (July 20011): 571,000
4. "Strikeforce: Diaz vs. Cyborg" (January 20011): 561,000
5. "Strikeforce: Diaz vs. Daley" (April 2011): 528,000
6. "Strikeforce: Melendez vs. Masvidal" (December 2011): 460,000
7. "Strikeforce: Feijao vs. Henderson" (March 2011): 412,000
8. "Strikeforce: Barnett vs. Kharitonov" (September 2011): 274,000