FunkMiller
Gold Member
Reached the point where ‘we don’t use DEI’ is an active sales tactic.
This was a crazy read.. way longer than expected but I recommend it if anyone wasnt aware of Moon studios controversy. Some literal laugh out loud parts.It wasn't Schreier or IGN it was Venturebeat/Gamesbeat (home of Jeff Grubb at the time) and it wasn't so much about being "anti-woke" but more about the work environment being 'abusive' due to jokes like "killing jews with game development" and stuff like that. The article was probably written due to their departure from working with MS and why they were not part of the acquisition spree at the time.
In the article you can sense Mahler is a little more restrictive (or pushes back) to artistic input from other devs in the same studio let alone external sources. Especially the story about him wanting to add rape to the game and the other devs having to talk him out of it.
The original article:
Despite its beautiful Ori games, Moon Studios is called an ‘oppressive’ place to work
Current and former game developers at Moon Studios, the maker of the popular Ori games, said it is an oppressive place to work.venturebeat.com
well considering how vocal is the other side its good to hear some people speak against it
Maybe it is virtue signaling but I still think it’s important for people like him to speak up. It’s one of those things where probably most ordinary people agree with him but they’re afraid to speak up out of fear of being canceled.
Plus a huge portion of this industry lives in a bubble with people who still believe the DEI religion.
You don't really hear too many devs making this statement in regards to DEI. I agree that you should let your work speak for itself, but this realization that companies like Sweet Baby are being hired for their "consulting" in games has only really hit the masses this past year. I think a lot of devs/companies are trying to sweep it under the rug and not acknowledge the impacts on their games' direction.
To me it's refreshing (and important) that Moon Studios are acknowledging the existence of this practice and putting their philosophy out there into the light for everyone to see. The result of making a statement like this could also educate other consumers that were not aware of the DEI implementations being forced into games. Also it could have a good effect on other devs that feel the same way but are afraid to speak up against it.
That’s how he is, talking too much, and pulling strings. I assume he’s out of Resetera now so then he has longwinded talks on X instead, likely doing it to remind people that Moon exist now that they are out of the 1st party bubble with free PR and a big fanbase. No Rest for the Wicked is awesome, but it’s in need of a popularity boost from big updates or console versions, it’s not played much now going by Steam charts.
This should be the right approach.
He also tweeted this
Unfortunately live in a world so divided with everyone fully dug into their side of things that now if someone does this, it is automatically seen as forced. We see this whenever a game is announced with a female lead and is automatically labeled woke regardless of how the creators landed on the character.
While I might agree with you more if this came out of nowhere, it was basically in response to someone claiming they worked on a Moon Studios title when they didn't, and after saying some fairly divisive things on twitter. If you don't say something at that point, you're allowing those divisive statements to be associated with your company.When you make it a public statement, it just comes off as virtue signaling to me, regardless what side of the political coin you fall on. Because that's basically what it is: word salad pandering.
The best games in this regard, IMO, are the ones that just "do it", and whose devs don't have to use buzzwords in the culture war. Just let your work speak for itself.
As I mentioned in another post, I think what differentiates him from a "anti-woke" warrior was that he very clearly stated his reasoning for rejecting forced DEI, from a perspective of self claimed artist.When you make it a public statement, it just comes off as virtue signaling to me, regardless what side of the political coin you fall on. Because that's basically what it is: word salad pandering.
The best games in this regard, IMO, are the ones that just "do it", and whose devs don't have to use buzzwords in the culture war. Just let your work speak for itself.
what company doesn't market it's product to a potential demographic?Good lets achieve the point of NO FORCED DEI seal being a marketing strategy for successful games.
I say keep doing it.Good lets achieve the point of NO FORCED DEI seal being a marketing strategy for successful games.
Pretty good in the replies.
The idea that you have to have lived something to be authentic is terrible. In fact if you are writing about personal and only personal experience and that beats everything else it stifles the ability to be creative and tap into research. It would also require Stephen king to be the sickest human on the planet, but maybe he is.
He got asked a question, he answered it. What's pandering about that?When you make it a public statement, it just comes off as virtue signaling to me, regardless what side of the political coin you fall on. Because that's basically what it is: word salad pandering.
The best games in this regard, IMO, are the ones that just "do it", and whose devs don't have to use buzzwords in the culture war. Just let your work speak for itself.
At this moment? Several... from the top of my head, DISNEY, EA,UBISOFT, WB, SONY, basically all big western developers .... in fact they do market to a potential demographic.. they just chose a demographic that does not exist outside their purple brains/bubble.what company doesn't market it's product to a potential demographic?