A wrestler's warcrate only matters in the indies, since being dumb enough to do flippy-dippies is what gets eyes on you. Being able to connect with the audience, having a certain aura around you, and being competent enough to tell a story in the ring are all of far greater importance than just pure wrestling ability. ESPECIALLY in the E.
Cesaro is a great wrestler with a huge warcrate, but he has yet to get me to actually care about why he's in the ring. And that's on creative AND him. Plenty of others have had a shit hand dealt to them by creative and been able to make it work. It says a lot when I can name multiple instances of caring about Santino Marella, and none involving Cesaro's own merits.
I do agree with most of what your saying, I just don't like Ryback's character either though so that doesn't help... he bores me, i'm not a fan of fake roid-rage dudes
I kinda liked Bully Ryback, that was okay