Just watched a pretty in depth review video. This game looks AMAZING. Definitely picking a copy up. But is Gen Con really the best place? I mean, I can get a copy for $50 or so instead of the list of...A lot more.
Same with really any game. Is there a "best place" to get boardgames?
Your LGS if you use their play area? Otherwise, it's hard to say. Lot of different sites have sales periodically, but you never know for sure.