All the people assuming Sony wants to simply repeat 2013 have a severe misunderstanding of where Sony was then and where they are now. Back in 2013 Sony was at the end of a costly console gen that didn't make them any money (they didn't lose as much as Microsoft lost, but it wasn't pretty either). The whole reason why it was spread out that long was because in those final years they could finally make some of that money back. Which is why they had no interest in announcing PS4 early and they really spread it out until 9 months before launch. Now we jump to 2020. PS4 is bringing in the money. Has been since launch. And the only thing that can actually hurt their market position is themselves. So they announce PS5 early. In April 2019 they invite people to their HQ to write about their next console. It has no name, but everybody knows what it will be. They follow it up with a blog post to talk about the controller. And then when they reveal the logo that is really the announcement: It's going to be called PS5, From the start they have made sure not to talk about specs, but to talk about seemingly secondary stuff. The SSD. The controller. That's what Sony wants to focus on, because back in April 2019 they know that specs won't look great on paper. Do you want to launch an 8 TF console when three years earlier there was a 6 TF console? Yeah, we know the difference, but the general public does not. They see a number and that number looks very similar to the old number.
It must've been even worse for Microsoft. They really don't have a choice but to go to 12 TF. They sold the One X as being 4x more powerful as Xbox One after four years. And now three years later they want to sell me a console that isn't even double as powerful as that $499 machine from 2017? Are you crazy? All that in a period where Moore's Law isn't a constant anymore. People buy TVs because they are 4K instead of 2K. Even if they only watch TV. It makes no sense. But they do it, because numbers are important. More = better. Same thing with consoles. 8K console gaming? Surely that's better than 4K. 120 fps? I only have 30 right now, that must be great. And so they have a giant problem on their hands. They can't talk about specs because those will either be disappointing or very, very expensive. But at the same time they promise the full HDMI 2.1 feature set, knowing very well that 8K will not be a thing on next gen consoles. Just in theory. Here's Minesweeper in 8K. Here's Tetris in 8K. Yay.
Back then Sony found out that Microsoft was targeting 12 TF (because they really had to). So they upped the clocks, to close the gap. There's not much you can do at that point in time. Microsoft sells 50 million consoles, Sony 150 million. They have different requirements regarding yields. Sony can't afford a 56 CU APU, they just can't. Even Microsoft can only do so because they have a smaller SKU that will sell many more units than XSX. And Sony is caught in the middle, they can't announce the price because they know Microsoft will have the edge there with XSS. They can't announce specs because they know Microsoft will have the edge there with XSX (Phil Spencer: "We will not be out of position on power or price" - yeah, but you won't do both with the same console). So what do you do? You shift the goalposts. To SSD speeds. To the controller. And most of all: To the games. Of course they could do render trailers again, but that would not be smart. If you know a thing or two about game development it's this: Launch titles are starved for development time and games look better the closer they are to launch because of that. Would you want to show your games in a half-baked state right now (Klee talked about the game he saw running between 20 and 30 fps)? Or wait until they are ready to be shown?
Well, February or nine months before launch is not when you are ready to show your launch titles. In fact, Sony's whole approach says "we want to be close to the consumer". They are doing 100s of consumer oriented events for PS5 instead of E3. That tells you a lot. They want you to experience PS5 first hand. They don't think its capabilities can really be demonstrated in a Youtube video or a stream. But you also don't show your customers alpha versions with stuttering graphics. So when will they reveal PS5 officially? Why, after E3 of course. That's when they can react to Microsofts pricing - not regarding XSX, that's a given. But the specs will decide which price Sony can realistically ask for PS5 compared to XSS. If XSS is at 299, 399 is the max Sony can do. Buy a XSS for 299 or get a 50 % more powerful PS5 for 50 % more? Not a good deal, especially with XSX looming above it (150 % more powerful for 70 % more compared to XSS, 30 % more powerful for 20 % more compared to PS5). Consumers are very price sensitive. And shortly after E3 their games will be in the final stages of development. Visually complete, just a bit buggy. So then they can reveal PS5, start preorders - and get people to experience the console first hand shortly after. Doing a reveal now simply makes no sense, Sony is in defense mode this time around (not as a bad thing, they are the market leader and Microsoft will do everything to take that away). In 2013, they were in attack mode.