It is straight up shitty and I acknowledge that. Do you need to hear that from me to know that it's shitty?
Similarly, what are you going to do about it? Are you going to stop watching football? The internet has an endemic problem at being outraged a whole lot while not actually doing anything about it. I haven't stepped in the OT thread about this, but I can tell you there are going to be a lot of 'outraged' people who don't watch football, and generally won't do anything besides be outraged on a message board. It's pointless.
The media is the same. "Oh, this is disgusting behavior" you will read. How did they not know about it? They know everything there is to know about the NFL, but were blind to this? How can there be a change when the people who saw it first hand don't cop to anything until something is exposed outside of them?
Coaches will vow to change. Why didn't they before this was outed? It's reprehensible now, but nobody gave a shit when the public didn't know. I could go on.