The Chargers need to remain in San Diego where they belong. The Chargers need to forget sharing Los Angeles with the Rams, because they can't.
In 1960, the Chargers were part of the fledgling American Football League and played in the Coliseum, and nobody knew they were here.
The Rams averaged more than 70,000 fans, the Chargers would barely draw 10,000. Even for their L.A. debut, the Chargers drew just 17,724, and many of those "fans" were employees of team owner and hotel magnate Barron Hilton.
A Times story by Bob Oates in 1985 recounted the following pregame conversation between then-coach Sid Gillman and Hilton.
Said Gillman: "I've got a great promotional idea, Barron. Let's introduce the people in the stands today instead of the teams."
Said Hilton: "They'd be too embarrassed. They're all bellhops and desk clerks I let in free."
One of the narratives is that today's Chargers could take the town from the Rams if they win more games. But that didn't work back then. While the Rams were 4-7-1, the Chargers and starting quarterback Jack Kemp were 10-4 and advanced to the AFL's first championship game against the Houston Oilers.
Still, there was so little interest in the team, the Chargers willingly gave up home-field advantage in the title game so it could be played in a more appropriately populated stadium. It turned out to be a Houston high school football field.
"We thought ABC might not pick up their [1961] option if they panned around the Coliseum in the first quarter and could only find 97 spectators," Gillman recalled.
By the end of the 1960 season, it was as clear as it should be today. The Chargers could not thrive here as a second team to the Rams. According to the 2011 book "The Way We Were In San Diego" by Richard W. Crawford, Hilton stated the obvious:
"There's no doubt in my mind that we've got to get out of Los Angeles," Hilton said. "We can't compete in the same market as the Rams."