This reminds me of the very first time the Angels started that deal where everyone in the stadium would get a free dozen (or whatever) wings from Hooters if the Angels scored some relatively large number of runs in the game, back in 2003 or thereabouts. The crowd obviously loved this, and as the score slowly ticked up, everyone was thunderously chanting "we want wings!" and such. Well, finally in like the 8th or 9th inning, the key number of runs was finally reached, and you would think that we had just won the World Series with the way the crowd reacted. So the bro gets on the PA and announces that everyone will get their free dozen wings by turning in their ticket stub to one specific Hooters location outside of Anaheim that night and that night only. Bear in mind that the game was still going on and it was already after 10:00 PM on a week night. They clearly weren't expecting to actually have to give away the wings to a sold out crowd of 45,000 people, and you wouldn't believe the reaction from the crowd. It switched from utter jubilation immediately into a frenzy of booing and throwing trash onto the field for the remainder of the game.
It was glorious.