The revision to their forecast was released after 3 PM in Japan, meaning after the markets closed. It's going to be a blood bath when Tokyo opens up in ~13 hours. I mean, Nintendo still has ample cash... but the difference between that cash and the value of their operating business could see a 10-15% decline in 7974 (or a ~25% decline in the perceived value of their operating business accounting for goodwill on their intellectual property).
Again the issue here is the loss of pricing power. This is all Nintendo had going for it. Without that their entire software business falls apart - whether they remain first party or go third party is irrelevant - because it means the premium-paying audience is gone.
Moreover, I have a bad, bad feeling this isn't going to be a Nintendo-only problem.
NPD numbers for the Playstation 4 and Xbox One on the software revenue side were not very healthy either even if NPD was trying to spin it positively. Software revenues were flat relative to the past year despite new console launches and huge numbers of new SKUs - many of which had higher production and development costs - and that's before the retailer kickbacks and marketing outlays that inevitably ate into the gross margins of all publishers.
I wouldn't be surprised if Sony books another loss on video games - and at this point they basically are playing derivatives games and selling insurance to pay off their debt servicing requirements. Ironically Microsoft might make it out ok as they are losing the least on their console - and the tie-in for Xbox Live Gold was close to 90%. Still, third party publishers are going to be in miserable pain and I wouldn't be surprised if Activision starts resorting to desperate tactics - and even takes another cash infusion from Tencent to stockpile cash - because if Destiny flops - well - it's not going to look pretty... They have so much riding on that game that if it underperforms significantly, the depletion of cash to cover debt servicing could wipe out the equity holders.
As an aside: I've been building a model that attempts to price in the implied value of piracy into the original DS. The thing is, there are estimates that between 30-50% of DS units were purchased for piracy, and Nintendo was able to keep a fairly high price for their hardware as a result. In many ways - the games that some people pirated effectively had a value of less than $2-5 each - the same price as most smartphone apps. I'll post the results when I get a chance.
This has been my fear for quite some time. Nintendo clearly made mistakes and its costing them huge, but there's no guarantee that either MS or Sony's consoles will continue to go on as strong as they are right now. Both gaming divisions are still unprofitable and software is still down YTD. Add this issue with the customer conditioning of lower prices with these massive budget games and its an unmitigated recipe for disaster.
These next few months in console gaming are going to be very scary and I hope console gaming will survive.