Oh god, why would anyone at Nintendo let alone a Marketing Executive say that!? Is this guy trying to doom the Wii U?
Because, it is a quote taken out of context.
This is his full response.
How are you planning to communicate to consumers that the Wii U is an entirely new system?
Well, it's confusing relative to the Wii. With motion control gaming, when you saw Mr. Iwata and Reggie stand up and swing a motion controller, it brought it to life immediately. With a second screen controller, you need to see what's on the second screen, so by nature it's a more complex system. It's less visually easy to understand. As for how we're planning to make it clear that it's a new system, well, we want to get it in people's hands. That's what E3 is all about and from now until launch. We want consumers to experience it for themselves, whether it's in a store, at a gaming event, or at a press event. Once they do that, I think people will really start to understand how the GamePad changes the way you can connect with games and other players.