The call center that I work in will typically average at least two to three calls a day where it is someone asking to order the WWE Network, but it is definitely higher on Mondays.
Regardless of which reason, people still think that the WWE Network is something that will be available through their Cable or Satellite provider does show that WWE is just not doing enough to get the point across to their casual, less tech savvy audience. They really need to do something to drive this home to viewers.
I know that now when I do get these calls, and I will take the time to explain to my customer what the WWE Network is and how they can view it, and also offer to get them set up with a good internet connection to use for the Network (again, I'm in Sales, I'm trying to make a living here.) More times than not, the response that I get is they don't want to have to mess with it, and tell me to forget it.