I feel people are overestimating The Order and Bloodborne as system sellers.
They aren't system sellers. Outside of GT, GOW and Uncharted (with TLOU joining the ranks at the next entry), Sony doesn't have any system sellers.
What Sony has always had, far more than Microsoft, is system
Justifiers. These are not games that you would run out and buy a console for, but now if you have one, it increases it value.
NB: Obviously a system seller can be a justifier for some people and vise versa. Im just speaking generaly.
Thats why the western media that shit on Sony exclusives miss the point. It doesn't matter if none the PS4s first party games are a knockout blow, the way Titanfall was, or Tomb riader, or an imaginary working at launch MCC is.
Already we have a wide variety of exclusive software that caters for all times of gamer from all walks of life. None of them can be called a gamechanger in their genre, and a few might even be heavily criticised by the more hardcore players of that genre, but each of these games build up a portfolio of games that are "good enough". If you did a poll of the most loved sony first party PS3 games and matched that with their retrospective metacrtitc scores, it would serve as enligtening reading once the big hitters were out the way.
meanwhile Microsoft is concentrating soley on the 18-35 male gamer market. They have nearly nothing for kids, women, families etc. Even within the 18-35, they really have only stuck with the the most basic tried and true fomulas.
Sonys MO, and what has worked for them for a while now, is if you get enough people on your side by giving something like what they want, they will do are the marketing for you. Only a moron can't see that the whole point of the share button, shareplay, and the focus of social connectivity is soley to get gamers to do the marketing for Sony.
Bloodborne and the Order are 2 games that aren't even going to sell wel out of the gate. What they will do is create a community of dedicated evanglists who use those games as ammou to use to convince others to commit to the same ecosystem.
So saying these games aren't system sellers is probably pretty accurate. but its missing the point of projects like this entirely.