Blame these companies. They milk and milk and milk, eventually people move on. it's the rare franchise that can weather that shit, and usually they do it by maintaining a very high quality. Which the COD franchise didn't do, it was more like ups and big downs (I mean I dislike COD altogether, but the consensus is definitely on the "the quality is wildly inconsistent" side). This version might have been an up, but the market is already conditioned to step back. Series is gonna keep declining. I wish AC: Unity wasn't a pack in so we could have seen how its performance was minus the attach, I wanted to see if that had a real decline vs. past AC.