Now that you mention it, everyone's talking about how much fun Hell No are having. Rhodes Scholars seem to be really enjoying themselves too. As much as I want to see Cody in the main even hunt, what he's doing now is arguably just as, if not more interesting. Especially considering a World Heavyweight title feud would probably just be him getting fed to Sheamus.
Cody is still only young, Edge was in the WWE seven years before he got to the main event, Cody will get there too in time, there's no question.
They've just got Sheamus on a stranglehold on the SD main event at the moment, hence why Del Rio and Big Show are the only feuds he's had, they're expendable. Hopefully Ziggler is cashing in at HIAC, but it seems like they've been putting that off forever now.
I was thinking they'd have the PTP cost Rey/Cara the match, leading to Hell No/Rhodes Scholars and PTP/Rey and Cara at HIAC, but I'm not too sure.I would love to see them become the #1 contenders but I can't shake the feeling that Rey and Sin Cara will become them. They should just make a triple threat tag team match at HIAC.