I think it may be champions vs non champions.
CM Punk-WWE Champ
Ziggler-WHC
Hell No-Tag Champs
Miz-IC Champ
It would explain Hell No being on the team, without going heel.
But that wouldn't make sense because
Kofi just became IC champion. He wont lose that early. You could say that by SS him and Orton will start a feud to get him back to the main event.