"Loser joke champions" don't get the title for over half a year. Has he been so awful at handling his push and his promos that you think that's the gimmick he's supposed to be? I can't help that.
Ric Flair has held belts for year long reigns under similar circumstances. Loses or gets DQ'd in non title/title matches but wins the big match before leaving the territory. They've just gone super old school with this.