Yeah it seems they are just treading water until the Rumble for now. Wonder if football season has anything to do with it? They know they're gonna be down anyway so might as well just slow it down until the NFL passes.
Assuming an inevitable ratings drop during football season, this time should be used for experimentation with feuds, performers, etc.
The end result is still ratings tread water until the Royal Rumble but there's greater upside.