The 290 and 290x are like the GTX 470/480. They run hot.Loud coolers . High power draw. Good performance. You're pretty much paying for brute performance. It's like choosing a Mustang 5.0 over a M3 when you have the means to get both. Mustang is neck and neck with a m3 on a track..but Cmon now.
Brute power and price is all AMD has over nvidia st the moment. G sync changed da game
I think you just sold me on AMD.