Sony have reported slightly decreased purchase numbers because of the price hike, offset by the increase in revenue. This is because the software price hike was done with clear strategy: PS5 titles cost most, PS4 titles do not. This provides an inferred justification for a given customer: PS5 costs more because "next gen". As enthusiasts, we know that rationale is ludicrious, especially given titles like Horizon, God of War and GT7 are cross-gen. However, Sony pushed the messaging and it worked. With the PSN price hike, no only was the service already overpriced for what it is, Sony are literally offering nothing for the additional cost. I imagine they're seeing a slowdown in hardware adoption - their pie-in-the-sky 30m this year is becoming increasingly unlikely - and this is an attempt to offset the revenue decrease from the missing hardware. Improved revenue thanks ot the PSN price hike will keep the stock price drop to a minimum when Sony announces they missed their 30m target.
PlayStation fans are now looking at forking out more money for their games and more money for their online services, without clear improvements to either. And on the horizon, they're starring down a run of MTX-ladden multiplayer games designed to fleece as much additional money from them as possible. Making more money from less people appears to be Ryan's overall strategy for PlayStation, which helps his GAAS push make more sense given that that isn't why people buy PlayStation in the first place. I mentioned earlier in this thread that Ryan's PlayStation is going to have to learn its players only have so much money. This is the beginning of that lesson.