Soulscribe
Member
That Beyonce article is pure PR bullshit.
First off, that Bey tossed 50 tracks means nothing. She always does that. It's part of her process. Fans of Bey know that she always records/accepts a shit ton of demos for her albums. She recorded over 70 tracks for B'day alone. So Beyonce would have been tossing 50 tracks good or bad. So I'm sticking to my earlier tea: the material got tossed because the material was certified wack. End of.
As for Soul-sis' tea. I agree with everything except the role Matthew played in her success. I don't think he was the creative mind at all, and in fact I don't think he and his team are worth shit--as evidenced by the fact that Beyonce remains his ONE successful act out of the dozens he's signed since DC. Besides, it's not like any of her albums have ever been super conceptual or anything (I mean, she's no Christina who, for all her bon bons, exhibits more creative artistry in-studio than Beyonce on her best day and actually CAN put out a concept album, so stay hatin). No, the thing Matthew provided was pressure. If he were her manager still he would have told her ass 6 months ago to put the Popeyes down, pick 15 tracks, and get the goddamn era started already. Matthew applied the pressure that kept her focused.
I agree with this, except I meant creative more in the business sense than in the literal "conceptual aristry" way. Matthew was a great creative director because he saw business opportunities that would lead to number one singles and major headline performances. He was a great conduit in ensuring that her name stayed on the top of the lists, and of course the charts.
Beyonce grew much LESS thirsty for radio hits once she saw that touring was both more ENJOYABLE for her, as well as more PROFITABLE. It's a win-win situation for her, which is why she was so adamant about starting the Mrs. Carter World Tour even though the new material started to lose its priority in her head. She prefers the stage to the studio, and that to me is a mark of artistic maturity.
I see her making albums just so that she gets to perform them live later, rather than making albums to sell singles or to top charts. As long as people pay top dollar to see her shows, she doesn't care how the albums or singles perform. It's petty cash to her.