Wait, why does Sony have to do this and not MS? Sony has
more 1st-party franchises and
more third-party exclusives already. What do you expect to be the pull of the Xbox 360 away from the PS3? Because thats what you aren't addressing - you're looking at it as though the Xbox360 is the market leader and Sony has to convince users - its the other way.
EA has said they'll be ready, Ubisofts leaked release indicates they'll be ready. You can bet Activision will be ready. Koei has titles down for Spring still
lol), etc. etc. Mixed with 3-6 Sony titles and thats a kickass launch with at least a half-dozen exclusives when all is said and done. But I don't want to argue this more, because its just a waiting game.
You do realise that the X360 technology was finalised in late 2004 and its not even out in Australia yet - can I forgive them? Yes - because its still going to be the best thing on the market when it releases - same with PS3.