I got mine Monday morning at Target. There were two left.
Beware, negative opinion on the Xbox One ahead.
I tell ya, my 360 got the majority of my playtime last gen, with my Wii being second and PS3 being last (3DS/DS trumps everything, though, of course). When the Xbox One was announced, I wasn't pleased with their DRM. Then they changed their minds. Then I noticed the $500 price tag. Then I noticed the lack in power at a higher cost. Then I noticed the Microsoft partnership with the NSA. Then I noticed the bloatware that makes up the Xbox One's interface. Then I noticed how the Kinect is required for a lot of stuff. Then I realized that I can watch TV on my TV and wondered what the Xbox One could do to make it better. But then I don't have cable TV. Then I noticed the lack of quality titles on a weaker machine with inferior multiplatform ports. Then I noticed the $500 pricetag again and how far off Halo 5 is. Then it released, it was still $500, it's the size of a house, and I don't really care about the Xbox brand anymore outside of GTAV playtime. And then, Skype banning users for cursing. Microsoft banning players from uploading clips for cursing. So on and so forth.
AND THEN
The PS4 is $400, most titles are 1080p sans Battlefield, Resogun, indie support, cheaper service (got PS+ for $40, may nab the $30 one on Black Friday), minimalist OS, streaming, OPTIONAL camera, the power, etc., etc. So much bang for the buck.
Then hey, I got one, although my wife had a word with me. I only have Call of Duty: Ghosts and Resogun at the moment, but that works. 1080p magic with titles I'll care about for the long haul.
Feels good.