According to recent analysis by
Niko Partners, the PS5’s rapid sales growth in China can be attributed to several factors. The PlayStation 4 launched much later in the country, and the console market was considerably smaller at the time. The recent release of Black Myth: Wukong and a limited-time discount on the PS5 also contributed to the spike in sales.
Niko Partners also highlighted the growing interest in premium game titles in China, a market traditionally dominated by free-to-play games, which accounted for nearly 90% of total player spending last year. Mobile gaming dominated with 68.7% of total spending and over 90% of players, making this shift towards premium titles particularly notable.
The success of Black Myth: Wukong highlights the significant shift in the Chinese gaming industry and emphasizes the importance of Sony’s China Hero Project, which supports local studios in developing content for the PlayStation platform.
This news suggests that console gaming might finally be finding its place in a country where it’s long faced challenges.
