PSP sales sluggish?

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So this is how the biggest system launch in the past five years went down in my town. First off I work at TRU and our allotment of PSP's was 40, in addition we had been hyping the hell out of this launch. So when I drive into work at 8:00am I was expecting to see people waiting outside the store for us to open at 10:00am. To my surprise no one is there. As it would turn out no one would show up to to buy a PSP until 10:30. To make a long story short our grand total of PSP's sold as of 7:30pm was 2. Yes, two. The sad thing is this is the same for every TRU in our region. Most stores have sold 1-3 systems, the most being one store that sold 8. From what I have been hearing other retail chains have been seeing similar turnouts. The Best Buy in my area only had a handful of people show up despite having an allotment of 220.

So I guess my point is this, who else out there works retail and was your launch just as pitiful?
 
I think everyone is kind of shocked atm at the lower-than-expected turnout & sales. (although this is just the first day)
 
I'm thinking that Sony should have had a regular non-value pack at launch. $200 seems like a much more attractive price, plus people will buy accessories down the road anyways so they'd make their money back. Bad move on Sony's part.
 
Probably sticker-shock. Not many people will buy it for the other features besides gaming. It's just a highly advanced GameBoy that is almost 300 bucks.

Like it or not, that's how people percieve it.
 
I am not shocked, You have to see this thing to really want one,a few months ago i didnt think i would want one,until i finally saw one in person.Most people think it is just an over priced GameBoy SP(nothing wrong with the SP).In a few weeks this thing will really take off.
 
PSP will probably be a 'GTA3' sales-wise... it will become big through word of mouth.

I'm sure the turnout would have been MUCH better had demo kiosk been made available. It sells itself.
 
We've become used to the system shortages that accompany a holiday launch. Sony seems to have done a respectable job with supply.

I never saw much in the way of promotion for the PSP and awareness seems low. I live in a college town and headed over to Wal-Mart at about noon to go dvd shopping. I wasn't planning on getting the PSP but the flesh was weak. (For the record, I'm thrilled with it.) The clerk told me I was the first to buy one, and this is the only store in my town that's retailing the machine.

But, it's a great product. So it'll sell itself. Eventually.
 
I think everyone is kind of shocked atm at the lower-than-expected turnout & sales. (although this is just the first day)

Pretty much the same around here. The store manager at game crazy here was shellshocked this morning when I picked up a couple for my kids (who have been hogging my Japanese PSP thus far).

All I can chalk it up to is really, really poor advertising pre-launch combined with portable games that are $50 by and large. I saw the first PSP TV commercial *ever* just last night, and I still haven't seen a demo kiosk anywhere around here. I'm also having trouble justifying paying $50 for non-import portable games myself!

All of that said, however, I think once people see them firsthand it will ignite. The system really is amazing.
 
ROTF at people expecting "lines waiting" for a $250 portable GAMEPLAYER. i mean most kids can't afford that.... their parents were working.... and most adults are embarrased/and or dont' need/want a PSP for themselves... especially on day #1. sorry.
 
mashoutposse said:
PSP will probably be a 'GTA3' sales-wise... it will become big through word of mouth.

I'm sure the turnout would have been MUCH better had demo kiosk been made available. It sells itself.

Why? The price is incredibly high (honestly not for the unit itself), but the games are very expensive. I think I would buy one if I still was a Contracter and travelled like I used to, but $40- even $50 for some of the games? My god.. I doubt I would put more than 20 hours MAX into some of the games. It's just hard to imagine them being worth what a game like Call of Duty on the PC was worth. Which I still play online to this day ( and no I didn't buy UO). Shrug, guess I just don't buy many games at $50
 
Yea, I agree the screen quality really is quite spectacular. Still, having said that I am just not sold yet. As far as demo kiosks go the word internally and through our Sony rep is that they will not show up until Juneish. Apparently they are working on a retail version of the system with a more durable screen.
 
I guess it varies from place to place. My local BlockBuster had 25 pre orders to sell,nothing more. 50 people showed up ready to buy. I saw folks walking away pissed.
 
PSP a bomb after one day?

You guys are impatient.

Did the GBA, SP, or DS sell out on its first day? I don't think they did and they all sold just fine. Too early to panic, now if it is the same after 2 months then I think Sony might start to worry.
 
bionic77 said:
PSP a bomb after one day?

You guys are impatient.

Did the GBA, SP, or DS sell out on its first day? I don't think they did and they all sold just fine. Too early to panic, now if it is the same after 2 months then I think Sony might start to worry.


Good point,I saw quite a few DS units in Best Buy weeks after the launch.
 
Because of previous handhelds, I'm not sure that people can conceive a $250 portable being worth it without actually seeing it first. When all you've seen are Game Boys, how would you know that a PSP is even possible?

Word of mouth + in-store playable demos will take the system very, very far saleswise.
 
I wouldn't call it a bomb, just a botched launch. I mean really, how is it that I still have not seen a commercial for it. For a company that is entering a new market it just seems as though Sony is very half-assed about it. This will be the seventh system launch that I have been a part of and never have things gone so poorly. Hell, we even had a line for GBA SP's and they weren't even a new system.
 
It's probably a bit too early to circle the wagons and start panicking just yet. More people need to actually see it in action themselves in order to justify spending money on the thing. It would have really helped if kiosks were up and running in the weeks leading up to the release. As it stands right now, my local EB has an N-Gage kiosk, and yet nothing to show for the PSP but a pile of display boxes.
 
jetsetmario said:
Yea, I agree the screen quality really is quite spectacular. Still, having said that I am just not sold yet. As far as demo kiosks go the word internally and through our Sony rep is that they will not show up until Juneish. Apparently they are working on a retail version of the system with a more durable screen.
Where are you located?
 
Angelus said:
Good point,I saw quite a few DS units in Best Buy weeks after the launch.

That's beacuse, as far as I know, Nintendo restocked them pretty quick. But they were really hard to find within a week or so after launch. Because I do remember people at stores saying they wouldn't get any more until Februrary, which was of course untrue.
 
From what I have heard Sony planned the PSP launch in March as a soft launch of sorts. Don't know why...you gotta let people know about your product! :lol I have seen a PSP commercial, but it doesn't tell you the price or release date in the commercial. Also, it shows a bunch of montage pics of people playing games, watching movies, listening to music, but without explaining this things in detail some people may not know what the PSP is all about.
 
mashoutposse said:
Because of previous handhelds, I'm not sure that people can conceive a $250 portable being worth it without actually seeing it first. When all you've seen are Game Boys, how would you know that a PSP is even possible?

Word of mouth + in-store playable demos will take the system very, very far saleswise.

Just to play devils advocate, people said the same thing about a lot of other gameboy killers and none of them seemed to go very far. The portable TG16 was about as advanced in its day as the PSP is today and had a great library of games, yet didn't seem to do squat sales wise.
 
bionic77 said:
Just to play devils advocate, people said the same thing about a lot of other gameboy killers and none of them seemed to go very far. The portable TG16 was about as advanced in its day as the PSP is today and had a great library of games, yet didn't seem to do squat sales wise.


SONY made the TG16?!?!
 
I didnt pre order and walked into Walmart at 7am this morning thinking there would be a riot going on with people pushing and fighting for a PSP. I walked into the electronics dept (which was empty) not even a member of staff in the place. After waiting near the electronics for about 10 minutes a lady came up, "Do you have any PSP's left" I asked. She looked at me and said "I am sorry I dont know what that is" I said "It's out this morning a new Sony handheld system". This is a 24 hour Walmart so I was thinking they all sold out at midnight. Then the manager came over he said sure we can have a PSP, they have sold exactly none of them so far and have 100 in stock, he said he was anticipating a midnight rush, but not one person showed up.

I called back at 5pm and he said they have sold 2 more since mine. So if you want a PSP get over to Walmart in Jefferson City MO the rednecks around here are not buying Sony's new toy :)

I love mine btw, I got NFSUR, Wipeout Pure and AC!D. Spiderman 2 looks awesome on that little screen too oh and no dead pixels lucky me :)
 
They had a huge page one article in the Seattle Times this morning:

The Roman aqueducts. The steam engine. The splitting of the atom. The Sony PSP.
The feverish anticipation and boundless hype mark today's launch of the latter as a watershed event in human technology — at least for anyone even remotely into video games.

After getting my hands on one, I can tell you that Mario and his posse ought to be sweating. But there are a few things that might give you pause — even if it's just a nanosecond — before you race to buy a PSP. That is, if there are any left to buy.

So I trundle on down to Best Buy and they had tons. Make my way to Fry's and they were literally pushing their PSP ad in my face trying to sell their NFS bundle.

My brother in law did say that Costco got about 80 and they looked like they were moving.
 
I went to 4 stores every one of them was sold out and there were other people just like me franticly looking to find a PSP.
Fry's had over 100 poeple in line at 8 in the morning.

I live in the Bay Area though which is videogame central.
 
50 dollars for a handheld game is a utter total rip off, daylight robbery if you ask me,

if games are £/E 50 in europe then we can expect poor sales:

psp is a bomb- people do theyre research before they buy an expensive piece of kit (making sure of the mp3/video accessability)

Friday, March 25, 2005

50 US Dollar = 26.74655 British Pound
50 British Pound (GBP) = 93.47000 US Dollar (USD)

so we will be paying 93 dollars for games maybe knocking off 10 dollars for the difference in street value!!

for people saying sales will pick up as the year progresses- i dont ever seeing sony getting nearly the sales they require.


last year christmas season in the UK was extreamly poor- people are sick of hype and dishing out cash for things that get broken/stolen/not used/too expensive. plus the pixel issues, lack of online, and the fact the screen is definately gonna get scratched (unless your anal about those things) coupled with crappy movies, a cheaper rival handheld, shortish battery and so forth....... not worth my money.

i'm not having a go at fanboys, if it works for you then be happy. but poor sales means the wi fi functionality is worthless (especially in rural america where each store only got an average of 2-3 sales on first day), plus you can buy a ps2 with new great games for cheaper than a psp with far more attractive games. its got everything bad going for it.

if it were a handheld ps2 that can take dvds for a cheap price that could hook up to your tv - then maybe it would have been an interesting and worthy option.
 
I think it probably depends on where you live. Without any sort of advertising to speak of, the unit's just not going to be in high demand in some places.

Sony definetly dropped the ball, though. They should have made it a much bigger deal with tons of advertising and a (gulp) $199.99 no-bundle price point. It's not a total disaster or anything, but there was just so much potential for a huge launch. The GBA launch four years ago was certainly a lot bigger than the PSP's...
 
I knew this was coming, and I've said for months that if Sony actually has 1M day one, it's not going to sell out. Many are trying to compare it to the PS2 launch, but that's just stupid.

There are a number of reasons why there were no PS2's available.

1) The PS2 ONLY had 391,245 units sold at launch. It was SEVERELY constrained. By comparison, Sony shipped 1M PSP units.

2) The PS2 was hyped beyond any system we've ever seen, with Newsweek, Time, etc covers and endless media coverage. And it's launch date was known for 6 months, which let people plan on it as an EVENT. By comparison, we didn't know about the US launch date until very recently (what was it? 6-8 weeks ago). And Sony's marketing of the PSP has got to go down as one of the worst of all time (From a launch day perspective, who knows maybe the blitz coming will change that)

3) The PS2 was launched during the holidays. Many people were going on and on about how Johnny wasn't going to have a PS2 under his tree.

Interestingly, let's look at the GBA, Xbox, & GCN launches.

1) None of them sold out first day.

2) I remember people praising Nintendo for having excellent supplies of the GBA and not creating an "artificial shortage" like Sony did.

3) They sold phenomenally well in their respective launch months.

I'm certainly not ready to call the PSP an "incredible success" from a sales perspective. I've certainly seen 95%+ positive responses to the PSP, so I'm certainly not worried about it, but I openly criticized Sony for not having the "core system" and we all assumed that the supplies would be so constrained that they would sell ALL of thier value packs. In the end, it's one day, that from every store I've seen has been incredibly well recieved, but not an instant sellout (except from many gamestores, who had 95%+ of the preorders).

I think anybody who thinks the PSP is a FLOP is certifiably insane. I expect it to easily hit incredible numbers for March's NPD and the truest indicator of success is satisfaction and other than the "pixel" issues, most everyone seems to be raving about the system.

In the end, as usual, it's a victim of our own expectations (although we did hear Sony and some retailers crow that day 1 could be a sellout at some level). In the prediction thread, nobody seemed to think that Sony would come particulary close to a million sells, with the average prognostications being ~700k or so (just my impressions, I'll have to look to be sure). If that number was correct, we'd still see a shitload of systems on shelves and that's AFTER April 2nd (which is when March's NPD ends).
 
krypt0nian said:
SONY made the TG16?!?!

Don't get so offended. Any console or handheld can fail. I have seen so many predictions just end up way off the mark.

Saying that, I don't get what Sony is doing with this launch. I haven't really seen any ads for this system.
 
The portable game market is still mostly dominated by kids.

Not too many kids will be buying any PSPs.

Sony targeted an older audience with the PSP, much like the way they did with the original Playstation. But I dont think lightning will strike twice in this case.
 
I blame it on the lack of a killer, must-have, must-play game for the PSP. I know, I know, Wipeout is great, and maybe RR but the rest are a bunch of recycled console games from third-party publishers selling for $50...Sony is also being shy about promoting the PSP for fears they can't keep up with demand, it's going to take some time and a game like GTA to kick things into high gear!
 
I went to Best Buy this morning. Was expecting to see like 100 people lined up and barely get a system. Turns out that there were only 11 people ahead of me, and only about 10 more showed up after me. I got one no problem. That store's stock was 210, or so someone on the line said. I'd be surprised if they sold out today.
 
Not meant as a troll. This is a general sales question geared towards PSP.

Are the PSPs returned (to stores) for another PSP count as one sale or two? If say 1/5 return psps back to the retail for defects and get another PSP (from the intial stock of 1 000 000), then will Sony ever sell 1 000 000 units on launch or 800 000 max?
 
Society said:
Not meant as a troll. This is a general sales question geared towards PSP.

Are the PSPs returned (to stores) for another PSP count as one sale or two? If say 1/5 return psps back to the retail for defects and get another PSP (from the intial stock of 1 000 000), then will Sony ever sell 1 000 000 units on launch or 800 000 max?

Nope. Each retailer reports net sales.

Net Sales = Sales - Returns.

A sale is always +1 units and a return is -1. And exchange is both a +1 and -1 in the same transaction.

I've worked on retail inventory systems for the past 12 years ;)
 
2c0jee
 
sonycowboy said:
Nope. Each retailer reports net sales.

Net Sales = Sales - Returns.

A sale is always +1 units and a return is -1. And exchange is both a +1 and -1 in the same transaction.

I've worked on retail inventory systems for the past 12 years ;)
Thanks.

Do they sell/return the defects back to sony?
 
Enjoy the system and get off this "how many did it sale" kick. My goodness people. Try enjoying what you have and dont worry about it...1 million 250 dollar handhelds shouldnt sellout first day.

I didnt wait in any lines either...woke up and went to best buy 2 hrs after they opened and they still have 60 psp's left. Walked right up and got 1. Glad Sony had 1 million available..keeps the damn ebay scalpers out of business.
 
Society said:
Thanks.

Do they sell/return the defects back to sony?

If they are considered defective by Sony, then they are returned to Sony for the amount they (the retailer) paid for them. If they aren't considered defective by Sony, then the retailer will have to handle it on their own. That's why you're paying for a replacement guarantee. EB uses that money to cover the system they can't return to Sony under Sony's warranty, or can't refurbish themselves or sell as used themselves.

I'd imagine Sony will be pretty nice to retailers and take back some percentage of systems they normally wouldn't, if retailers press them hard enough. In the end, Sony is pretty beholden to retailers and will do what it takes to keep them ~mostly happy.
 
Norse said:
Enjoy the system and get off this "how many did it sale" kick. My goodness people. Try enjoying what you have and dont worry about it...1 million 250 dollar handhelds shouldnt sellout first day.

I didnt wait in any lines either...woke up and went to best buy 2 hrs after they opened and they still have 60 psp's left. Walked right up and got 1. Glad Sony had 1 million available..keeps the damn ebay scalpers out of business.
People were burned by the Dreamcast. This will probably happen for the next twenty system launches.
 
sonycowboy said:
If they are considered defective by Sony, then they are returned to Sony for the amount they (the retailer) paid for them. If they aren't considered defective by Sony, then the retailer will have to handle it on their own. That's why you're paying for a replacement guarantee. EB uses that money to cover the system they can't return to Sony under Sony's warranty, or can't refurbish themselves or sell as used themselves.

I'd imagine Sony will be pretty nice to retailers and take back some percentage of systems they normally wouldn't, if retailers press them hard enough. In the end, Sony is pretty beholden to retailers and will do what it takes to keep them ~mostly happy.
Ah thanks again. I worked for a subsiduary of IBM a few years back. We repaired defective printers for IBM, I just never knew the business side of it.
 
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