Where's the payoff for the DJ if he doesn't spill the beans to her on the air. I mean, usually in cases like this, the DJ takes the 10th caller and it goes something like this:
DJ: Caller, congratulations, you just won a hundred grand!
Caller: Really...I won...I'm caller 10? (in a very excited, out of breath voice)
DJ: That's right. You're caller number 10. You win a hundred grand! (In cheesy DJ voice)
Caller: Aaaaaaaahhh!! Oh my god! Oh my god! Ahhh!!! (other screams in the background from family members)
DJ: Haha. So, tell me, what are you going to do with your 100 grand?
Caller: Oh my god... oh my god.. I'm going to buy a new car, put my kids through school...
DJ: What? How are you going to do that? (skeptical, cheesy DJ voice)
Caller: This money is going to change our life...
DJ: Money? What money? (smug cheesy DJ voice)
Caller: The $100,000.
DJ: Haha. Oh. I think there's been a misunderstaning...
Caller: What?
DJ: You thought I was giving away $100,000? No, you won a hundred grand bar. They're very tasty you know?
Caller: A candy bar? I won a candy bar? (disapointed voice)
DJ: Yep! Thanks for participating in our contest. Now tell us, who made you winner?
Caller: You mother (*beep*). I'm going to kick your (*beep*). You're going to wish you were never born you (*beep*)
DJ: haha. Another satisfied customer.
In this case, that didn't happen. The DJ got no on air payoff to his gag, so what was the point? This is one stupid DJ on so many levels.