Sony was moderating the Youtube comments. Sony removed mildly negative comments, and clearly left the disgusting hatred standing where it was. Why on Earth would any normal moderator act like that? Aren't they supposed to do pretty much the opposite? Obviously, they did it because they were fanning the flames of hatred.
Do you have data and/or evidence for this (regarding the nature of the comments and the extent of the moderation) and how it applies to all the other trailers for the movie on Youtube (on other channels and in different languages) that have an enormous amount of abhorrent comments? Because I also see an overwhelming amount of hateful comments at other (e.g. German) channels. Is this an international conspiracy throughout different companies?
Harold Ramis' daughter wrote an article about how when GB2016 was announced in the wake of her father's death, she felt the movie was blasphemy and she initially wanted no part of it, but then she saw the hateful and disgusting Youtube comments, and felt compelled to join team GB2016.
That seems like a bit of an exaggeration of what she wrote (regarding the project, its announcement and her initial feelings towards it):
http://splitsider.com/2016/07/on-my...ostbusters-torch-to-a-new-generation-of-fans/
I'm also not sure how an announcement half a year after Ramis' death counts as "in the wake". You make it sound like they announced it a day after he died.
Sony toyed with the emotions of a grieving daughter and played her like a fiddle.
...what? I thought Sony only deleted some comments (besides maybe other media spiel), did they write all the hateful shit on Youtube, Facebook, Reddit and Twitter as well?
Sony did a fantastic job in "upgrading" the environment around GB2016 from a mess into a toxic shitshow, apparently on the adage of "any advertising is good advertising." They did a terrible job in somehow spinning the hostility into box office numbers.
Could you elaborate on that? I see people mention that they removed some comments on the English trailer, how did they influence Reddit, Twitter and Facebook? How did Sony achieve this toxicity by removing Youtube comments, when the reaction was enormously hostile long before the shooting had even begun?
Maybe, just maybe, some people are sexists and/or assholes. Sometimes you may find yourself on the same side of a discussion, e.g. because you dislike something (for different reasons), that's okay, it happens. Downplaying the problem or fantasizing about a grand conspiracy however is not helpful.