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[adamsapple]

It's not clear just yet what the US price will be. We won't know till sometime in August from the looks of it.

I suspect both Asus and MS will want the tariff picture to solidify first.

In Europe, it should be €899 from the sound of it… but I am not sure how much an Xbox branded handheld has a market there.

If anything, the US is probably going to be subsidized and won't be a direct 1 : 1 Euro conversion, in most cases it isn't.

But this is priced exactly the same as the existing Ally and Ally X devices in Euro but it comes with better hardware. Essentially it's a little upgrade for the same price.

The responses from some of our .. learned .. members are amusing.

 

[Xion_Stellar]

Some odd shit going on in here. I was just interested in the price and a discussion around this new pc handheld.

The Xbox branding is clouding people's judgment apparently so just let them be weird.

For now you have an idea of the price and the power of the device is already a known factor but if you're willing to wait about 60-90 days more and willing to pay an extra $300-$500 dollars something better will release in late January or mid February 2026

 

[EN250]

Dead on arrival in this economy.

Just this economy? Or anywhere at any time? This handheld trend has fad written all over it, unless the device has the Nintendo brand attached to it

 

[StereoVsn]

If anything, the US is probably going to be subsidized and won't be a direct 1 : 1 Euro conversion, in most cases it isn't.

But this is priced exactly the same as the existing Ally and Ally X devices in Euro but it comes with better hardware. Essentially it's a little upgrade for the same price.

The responses from some of our .. learned .. members are amusing.

Who would subsidize it? MS doesn't seem to be in the business of subsidizing hardware. Asus will definitely not subsidize it, which is why Ally X is more expensive in US vs EU.

The new chip is more expensive vs Z1E and we have more tariffs incoming starting in August unless Trump changes his mind again.

So I can easily see the new Z2E device being 10-20% more expensive. Lenovo and MSI will be the same.

 

[metareferential]

Dead on arrival in this economy.

It's aimed at enthusiasts, not at console peasants xD

Those are normal prices for such devices.

 

[Dr. Samuel Hayden]

This is going to be yet another microsoft trainwreck that they abandon after a few years

 

[adamsapple]

Who would subsidize it? MS doesn't seem to be in the business of subsidizing hardware. Asus will definitely not subsidize it, which is why Ally X is more expensive in US vs EU.

The new chip is more expensive vs Z1E and we have more tariffs incoming starting in August unless Trump changes his mind again.

So I can easily see the new Z2E device being 10-20% more expensive. Lenovo and MSI will be the same.

Don't know which vendor specifically will, but I'm just following the current US/EU pricing model for the exiting Ally X.

If they're pricing the Xbox Ally X the same as the standard Ally X in EU, it's more than likely going to be the same in US.

I see it following the same structure for this Xbox version. I don't see any reason why the Xbox Ally will need to be 10, 20% more expensive.





US: $899.99

https://www.bestbuy.com/site/rog-ally-x-7-120hz-fhd-1080p-gaming-handheld-amd-ryzen-z1-extreme-processor-24gb-with-1tb-ssd-windows/6583218.p?skuId=6583218

-

EU: 899.99€

Asus ROG Ally X (2024), 7'', FHD, 120 Hz, Ryzen Z1 Extreme, 24 GB, 1 TB, black - Handheld PC, RC72LA-NH011W | Euronics

The ROG Ally X 2024 is a powerful gaming console that offers a portable gaming experience, ensuring excellent performance and visual quality, Equipped with an AMD Ryzen™ Z1 Extreme processor and RDNA™ 3 graphics, it allows for smooth gameplay of demanding games, The console features a 7-inch...

www.euronics.ee

 

[Xion_Stellar]

This is going to be yet another microsoft trainwreck that they abandon after a few years

Seriously do people see the word "Xbox" and immediately turn red with anger without verifying what they are looking at?

- This isn't an "Xbox" system
- This isn't manufactured by Microsoft
- This is just a Handheld PC in the same vain as the Steam Deck with an Xbox sticker on the box
- It's an expensive enthusiast device that won't be "abandoned by Microsoft" because they have nothing to do with the device outside of their normal operation of updating Windows 11.

 

[Zacfoldor]

?

It's the same price as the current Ally and Ally X at retail with the better chipset.

Some of y'all are just being plain bizarre here.

Good point. I've also talked too much about Jez itt. I just find it fascinating. The man is good at PR. Facts have taken a backset to whoever is the first or best one to get their side out and Jez has adapted well. It was a compliment if anything. The man works.

I'm not saying he's lying or a liar. It may even be true and certainly is from time to time(like you mentioned in this case, the facts are with him). I'm more impressed with his logistics. Asus has always been a more premium brand imho.

 

[Three]

He's actually not dumb with that post. Unfortunately that post worked well to get marching orders and talking points out before most of us even knew this was a story. I'm just surprised he didn't slap a "Sony too" on there. I'm sure it will be the most upvoted comment.

"Not as bad as I thought" is the perfect response if the console wars were still going on. Hmmm...

He knows what he's doing with the narrative marketing but he underestimates how transparent he is. The guy stayed quiet on the $730 Series X too.

 

[simpatico]

In that link, they literally say the Ally X was just ousted as the best overall PC handheld by the Legion Go S, just this year.

They cite the MSI Claw AI as their best overall Windows handheld, but in the review for that device they pitch it as a toss up decision vs the Ally X

…oddly enough, they aren't negative about the prices for both the Ally X and the MSI Claw. They're also citing the $900 pricing for the Claw as 'downright reasonable' too.

If you were trying to paint the picture of PC Gamer recanting on their high praise of the Ally X, I'm afraid that's not rooted in reality.




Have you tried reading a bit? You'd know a couple of things if you did

- it's not yet released, so nobody's going to have compiled a list

- the Z2 Extreme is significantly more powerful than the SoC in the Steamdeck.

I mean unless it actually expands the list of new games you can play on a Steam Deck-like, it's kinda silly for MS to choose it for an Xbox product. Costs more than their flagship console and might have troubles with Oblivion.

The chip is fine. I don't have a problem with APU iterations.

 

[panda-zebra]

Big surprise.

Every time I see this photo I always think

For Honor, Sarah and Xbox...

 

[jm89]

Of course the dude who was calling $699 for a PS5 Pro "eyewatering" is now OK with €899 when it's MS's product.

Yup shill gonna shill.

 

[Xion_Stellar]

I mean unless it actually expands the list of new games you can play on a Steam Deck-like, it's kinda silly for MS to choose it for an Xbox product. Costs more than their flagship console and might have troubles with Oblivion.

The chip is fine. I don't have a problem with APU iterations.

The best way to look at this is that if a game can run on Steam Deck it will run better on this Z2 Extreme device however if a game can't run on the Steam Deck because of the weaker hardware then it will barely run on this Z2 Extreme device.

As example at the worst case scenario the still poorly optimized Dragon's Dogma 2 can't run on the Steam Deck but it will run on this Z2 Extreme device at 23-30 FPS.

 

[StereoVsn]

Don't know which vendor specifically will, but I'm just following the current US/EU pricing model for the exiting Ally X.

If they're pricing the Xbox Ally X the same as the standard Ally X in EU, it's more than likely going to be the same in US.

I see it following the same structure for this Xbox version. I don't see any reason why the Xbox Ally will need to be 10, 20% more expensive.





US: $899.99

https://www.bestbuy.com/site/rog-ally-x-7-120hz-fhd-1080p-gaming-handheld-amd-ryzen-z1-extreme-processor-24gb-with-1tb-ssd-windows/6583218.p?skuId=6583218

-

EU: 899.99€

Asus ROG Ally X (2024), 7'', FHD, 120 Hz, Ryzen Z1 Extreme, 24 GB, 1 TB, black - Handheld PC, RC72LA-NH011W | Euronics

The ROG Ally X 2024 is a powerful gaming console that offers a portable gaming experience, ensuring excellent performance and visual quality, Equipped with an AMD Ryzen™ Z1 Extreme processor and RDNA™ 3 graphics, it allows for smooth gameplay of demanding games, The console features a 7-inch...

www.euronics.ee

Don't forget that Asus just jumped up Ally X in US by $100 due to tariffs. EU pricing also includes 20% VAT.

USD also dropped in value recently but that's a bit volatile hence no price adjustment yet. But this could affect future pricing.

That said it's going to be interesting to see what the price winds up being.

 

[Steve Holt]

They now have the most successful mouse and keyboard which allowed the them to create full carbon fibre mice and keyboards which recently launched.

Asus are huge, massive. The ROG series gpus are the most expensive in the market and people buy them.

 

[DenchDeckard]

Number one "gaming brand" based on what metric? Their own marketing that you're now repeating on their behalf?:

Powered by ASUS

Powered by ASUS offers dream machines with select system-builders, from small-form-factor dynamos to giant liquid-cooled beasts, Powered by ASUS means exclusivity, performance, and art.

www.asus.com

Because there's literally zero sales data that's publically available to back up their flimsy marketing claims.

But it's funny that it's quickly gone from them being the "number one hardware manufacters" to "gaming brand" because the former is so easily disprove. But it also shows how impressionable you are when you're willing to take a company's marketing content and use it as fact.




Don't worry, no need to shill for products that are able to stand on their own feet.

I also haven't forgotten when you decided to do exactly the same thing when the original ally launched:

Analysis Review Hardware  Post in thread 'ASUS ROG ALLY | OT + Review Thread | Steam Deck but ROGher'

Jul 2, 2023

After a week and more with it, steam Deck win hands down with the overall experience.

Not in the slightest in my opinion at all. I love the Ally, but different strokes for different folks I guess. The steamdeck is awesome if you only have steam and want an experience close to a console with strange added PC bugs and platform bugs. Nit waking from sleep properly, odd strange things like suspend not working properly. Glitches etc but always improving.

Ally is a pc owners handheld. Needs manual tweaking in games but if you are used to that it's an absolute beast. Also has its little...

• DenchDeckard

• 

You and @Ozriel misinforming and misleading people throughout that thread.

Guess we will have to witness it all over again.



That's exactly the point - I said the market dynamics have shifted and you attempted to claim they haven't.

Glad you can now see that things have in fact changed.

Jesus's, dude. You can be insufferable. I work for a company that knows the rankings. Msi are after asus marketshare to be number 1.

I bought a rog ally and enjoyed it When it launched. Im now excited to hear about the new rog ally 2 (ehich this essentially is) Oh my god I'm now a shill.

You are honestly being quite pathetic here. This is awful to witness.

You were the one that came in here having a hissy fit because you don't like a product. I actually thought you were up on pc hardware but to not know asus hold the dominant position in motherboards, graphics cards, monitors and now recently keyboards and mice is wild.

Just do us bith a favour and block me and I'll block you. I can't engage with you anymore.

 

[DenchDeckard]

Oh and who's alt are you? You're another one of these Sony warriors that calls everyone else a warrior or shill but are stanning for Sony left and right.

 

[adamsapple]

Don't forget that Asus just jumped up Ally X in US by $100 due to tariffs. EU pricing also includes 20% VAT.

USD also dropped in value recently but that's a bit volatile hence no price adjustment yet. But this could affect future pricing.

That said it's going to be interesting to see what the price winds up being.

I don't follow these things enough, is if 899$ now *after* the price hikes?

 

[Steve Holt]

Oh and who's alt are you? You're another one of these Sony warriors that calls everyone else a warrior or shill but are stanning for Sony left and right.

This whole thread has nothing to do with Sony dude - what are you actually talking about.

They seem to be living so rent free in your head they are now haunting the place.

 

[DenchDeckard]

The Xbox branding is clouding people's judgment apparently so just let them be weird.

For now you have an idea of the price and the power of the device is already a known factor but if you're willing to wait about 60-90 days more and willing to pay an extra $300-$500 dollars something better will release in late January or mid February 2026

Yeah I'm probably going to wait. I want a considerable jump over the standard ally I just sold. This thing would have to smash benchmarks to make me buy i think and I can't see that happening.

This whole thread has nothing to do with Sony dude - what are you actually talking about.

They seem to be living so rent free in your head they are now haunting the place.

Oh apologies, for context I saw you popping up a lot in quotes and calling people warriors etc so I looked up your post history, I then saw that you don't let people view your profile. I skimmed a few of your messages though and it was classic Sony warrior behaviour. Calling people shills, warriors and championing that stellar blade may have still (only just) outsold the PC version...then more xbox bashing.

I then saw you joined in Feb 2024 so, yeah. Classic alt account. What did you get banned for last time?

 

[Three]

Yup shill gonna shill.

Just look at the tone of that article


"The PS5 Pro costs $699.99 in the United States, but has hit over $1000 in some regions when converted into USD, owing to regional price disparities. In Europe, the PS5 Pro has hit €799.99, which puts it well out of the budget range of much of the market."

Now when he did the USD conversion for €899 (€100 more expensive) he didnt mention how it's "well out of the budget range of much of the market" and went out of his way to explain VAT, inflation and how 1:1 conversions don't make sense. how the now more expensive price is "not that bad"

?

It's the same price as the current Ally and Ally X at retail with the better chipset.

Some of y'all are just being plain bizarre here.

And the $699 2TB PS5 Pro has a much better chipset than the $730 2TB Xbox Series X so he shouldn't have complained about how it's out of the budget for most of the market and raised a stink about that xbox?
€899 is still eyewateringly expensive no matter how you slice it.

 

[Klayzer]

Its got nothing to do with who xbox has partnered with.

Sure Jan. By nothing, you mean everything to do with it.

 

[IFireflyl]

Description	ASUS ROG Ally X	ASUS ROG Xbox Ally X (Projected, Holiday 2025)
Operating System	Windows 11	Windows 11 with Xbox-optimized UI layer
Processor	AMD Ryzen Z1 Extreme (Zen 4 + RDNA 3, 8C/16T, 12 CUs)	AMD Ryzen AI Z2 Extreme (likely Zen 5 + RDNA 3.5 or 4)
RAM	24 GB LPDDR5X 7500 MHz	24 GB LPDDR5X (exact speed TBD)
Storage	1 TB PCIe 4.0 M.2 2280 (user-upgradeable)	Likely 1 TB PCIe storage (expandable, exact slot TBD)
Display	7" 1080p IPS, 120 Hz VRR, 500 nits	Likely 7" 1080p IPS, 120 Hz (confirmed by leaks, not final)
Battery	80 Wh, USB-C fast charging	Unknown (expected to match or exceed 80 Wh)
Cooling	Custom "Zero Gravity" system with triple exhaust	Unknown, likely similar cooling
Ports	USB-C TB4 + USB-C 3.2 Gen 2 + microSD + 3.5 mm audio	USB-C + Xbox accessories support (likely no XG Mobile port)
Audio	Dual front-firing speakers, Dolby Atmos	Dolby Atmos
Biometrics	Fingerprint reader (power button)	Unknown
RGB / Aesthetics	Aura Sync RGB around sticks	Xbox-themed design, likely similar RGB
Dimensions	279.9 x 111 x 24.6 mm	Not finalized
Weight	678 g (1.49 lbs)	Unknown, likely similar or slightly heavier
Price (MSRP)	$799 USD	$899 (based on leak without conversion) or $1,050 (based on leak with conversion)
Release Date	June 2024	Projected Holiday 2025

If the price is $899 (no conversion from GBP to USD), then it's not SO bad... but this is $100 more than an already expensive handheld, and the spec difference doesn't make up for that in my opinion. If the price is converted from GBP to USD, it's dead on arrival.

 

[Nonehxc]

Every time I see this photo I always think

For Honor, Sarah and Xbox...

Fart-Ro-Dah?!?!?!?

 

[Steve Holt]

Yeah I'm probably going to wait. I want a considerable jump over the standard ally I just sold. This thing would have to smash benchmarks to make me buy i think and I can't see that happening.



Oh apologies, for context I saw you popping up a lot in quotes and calling people warriors etc so I looked up your post history, I then saw that you don't let people view your profile. I skimmed a few of your messages though and it was classic Sony warrior behaviour. Calling people shills, warriors and championing that stellar blade may have still (only just) outsold the PC version...then more xbox bashing.

I then saw you joined in Feb 2024 so, yeah. Classic alt account. What did you get banned for last time?

FYI - Approved in March 2025.
https://www.neogaf.com/threads/new-member-rush-march-2025.1682020/

You bring Sony and Sony warriors into every thread - give it a rest. How many threads do you derail with this tired act.

What's even worse is it turns out you have history of being, literally, the biggest (active) warrior on here.

 

[GHG]

Jesus's, dude. You can be insufferable. I work for a company that knows the rankings. Msi are after asus marketshare to be number 1.

Great, so now we are at the point where the source is "trust me bro".

I bought a rog ally and enjoyed it When it launched. Im now excited to hear about the new rog ally 2 (ehich this essentially is) Oh my god I'm now a shill.

See, you say you enjoyed it but also you're reluctant to state that you ended up with the sd card issue:

Funny that.

You are honestly being quite pathetic here. This is awful to witness.

You were the one that came in here having a hissy fit because you don't like a product. I actually thought you were up on pc hardware but to not know asus hold the dominant position in motherboards, graphics cards, monitors and now recently keyboards and mice is wild.

What I stated was clear - Their reputation as an AIB/OEM is in the mud, and most PC builders who are in the know will not recommend their hardware. It doesn't matter how "dominant" you or they want to claim they are, I wouldn't recommend their hardware to people building PC's and many other reputable individuals in the PC building space will say exactly the same thing. Prime example:

Community Hardware  Post in thread 'My 14th gen Intel CPU has degraded, time to switch to AMD i guess'

May 15, 2025

It did actually ,the problem was my ASUS motherboard, for some reason default settingss were not respecting Intel safety parameters, they only adressed it on the 1801 update.

Asus motherboards are such a pile of shit with their updates and default settings man. Same goes for the AMD side as well.

When you're putting together your AMD build go for anything other than Asus.

• GHG

• 

He then ignored the advice:

Social  Post in thread 'Uh Oh: Brand New Ryzen 7 9800x3D was DoA'

May 23, 2025

I Was very happy that my new CPU and Motherboard arrived (x870E Asus ans 9 9800X3D) but my PC wouldnt turn on no matter what. Swapped to my old motherboard and CPU and PC came back alive.

I wasnt expecting this to happen but fuck me i guess, the rumors about bricked AM5 motherboards and CPUs are real.

So what you guys recommended: Nintendo Switch 2 or PS5 Pro?

Dude, what did I tell you about continuing to fuck around with Asus motherboards?

At this point you're just doing it to yourself.

Get a decent MSI motherboard and that way you can game...

• GHG

• 

Meanwhile you're here literally regurgitating their "Asus number one!" bullshit marketing.

But like I said, you've got a vested interest (on multiple fronts) and I'm sure they shower you with free/discounted products, so you're not exactly going to be impartial here.

Just do us bith a favour and block me and I'll block you. I can't engage with you anymore.

Really don't care, especially when you're peddling nonsense like the folllwing:

Ghg came in here having a period because he's clearly upset this is an xbox branded device

Sorry to shatter your illusion, but here is me being critical of Asus in 2023:

Post in thread 'ROG Ally….did it bomba?'

Jun 13, 2023

Asus + Windows + poor battery life + they overhyped the performance.

It's a niche of a niche product for those who want the best possible handheld performance and are willing to put up with the quirks.

If you care about overall user experience the best bang for buck is the steam deck and it's still the best overall option out there.

• GHG

• 

Imagine saying other people are having "periods" when you can't handle discussions to the point where you say you "can't engage" and need to block someone.

 

[EN250]

If anything, the US is probably going to be subsidized and won't be a direct 1 : 1 Euro conversion, in most cases it isn't.

But this is priced exactly the same as the existing Ally and Ally X devices in Euro but it comes with better hardware. Essentially it's a little upgrade for the same price.

The responses from some of our .. learned .. members are amusing.

Why a device not built by MS would be subsidized? Thought the whole point of these collabs was meant so MS didn't have to deal with the cost of building and pricing the damned things? So ASUS gets to use Xbox brand how they see fit and also don't have to pay up for the cost of these devices? Who at MS would be that stupid to sign a contract like that?

 

[kevboard]

I have noticed 3 things that seem to often decrease the average IQ in the room rapidly.

1: talking about politics
2: relying on AI for gathering information
3: console manufacturer being named

 

[adamsapple]

I have noticed 3 things that seem to often decrease the average IQ in the room rapidly.

1: talking about politics
2: relying on AI for gathering information
3: console manufacturer being named

Folks out here whining and trying to do comparisons with how PS5 Pro's price was received. Like, this isn't even the same classification of a device. Frothing over every Jizz article should not be an excuse to drop to singled digit IQ levels.

 

[StereoVsn]

I don't follow these things enough, is if 899$ now *after* the price hikes?

$899 is after the last price hike.

 

[StereoVsn]

Description	ASUS ROG Ally X	ASUS ROG Xbox Ally X (Projected, Holiday 2025)
Operating System	Windows 11	Windows 11 with Xbox-optimized UI layer
Processor	AMD Ryzen Z1 Extreme (Zen 4 + RDNA 3, 8C/16T, 12 CUs)	AMD Ryzen AI Z2 Extreme (likely Zen 5 + RDNA 3.5 or 4)
RAM	24 GB LPDDR5X 7500 MHz	24 GB LPDDR5X (exact speed TBD)
Storage	1 TB PCIe 4.0 M.2 2280 (user-upgradeable)	Likely 1 TB PCIe storage (expandable, exact slot TBD)
Display	7" 1080p IPS, 120 Hz VRR, 500 nits	Likely 7" 1080p IPS, 120 Hz (confirmed by leaks, not final)
Battery	80 Wh, USB-C fast charging	Unknown (expected to match or exceed 80 Wh)
Cooling	Custom "Zero Gravity" system with triple exhaust	Unknown, likely similar cooling
Ports	USB-C TB4 + USB-C 3.2 Gen 2 + microSD + 3.5 mm audio	USB-C + Xbox accessories support (likely no XG Mobile port)
Audio	Dual front-firing speakers, Dolby Atmos	Dolby Atmos
Biometrics	Fingerprint reader (power button)	Unknown
RGB / Aesthetics	Aura Sync RGB around sticks	Xbox-themed design, likely similar RGB
Dimensions	279.9 x 111 x 24.6 mm	Not finalized
Weight	678 g (1.49 lbs)	Unknown, likely similar or slightly heavier
Price (MSRP)	$799 USD	$899 (based on leak without conversion) or $1,050 (based on leak with conversion)
Release Date	June 2024	Projected Holiday 2025

If the price is $899 (no conversion from GBP to USD), then it's not SO bad... but this is $100 more than an already expensive handheld, and the spec difference doesn't make up for that in my opinion. If the price is converted from GBP to USD, it's dead on arrival.

Ally X is $899. Asus raises the price by $100 couple months back.

 

[S0ULZB0URNE]

Nice device and good price for what it offers.
Not sure if it's a safe price but it is for the niche market if that's what they are aiming for.