ROG Xbox Ally and ROG Xbox Ally X launch October 16

Honestly, I think the state of Xbox is the most confusing it has ever been for the average consumer, and that includes the Xbox One mess.
I've always thought the mantra of marketing teams were to be clear , precise AND to target the info at the lowest nominator. Would love to be a fly on the wall in their offices. Find out if they're doing it on purpose OR if they've got their heads so far up their asses that they don't see how they've muddied the water. 🤷‍♂️
 
Some folks are surprised that Xbox Rog Ally really isn't an Xbox



How is this guy able to call himself a tech journalist with a straight face?

Am I to take it that these fellows expected a Z2 Extreme chipset to use a 'translation layer' to automagically make it play Xbox Series games, natively?
 
How is this guy able to call himself a tech journalist with a straight face?

Am I to take it that these fellows expected a Z2 Extreme chipset to use a 'translation layer' to automagically make it play Xbox Series games, natively?

I'd say he is more "journalist" and less "tech". Odd reaction from an outlet that follows Xbox either way. I can understand this from regular folks being confused by the Xbox branding, but why this guy had expectations that this handheld would play all Xbox console games......no idea.
 
The whole "this is an Xbox" campaign is about how almost any device that can stream and connect to a controller can play Xbox games.
How is either ROG Ally models any different from those devices?

I do see how the general public that doesn't follow games can be confused, but isn't that way MS has been pushing all that PR for everything from TVs to Firesticks to Tablets and Phones?

I've tried cloud gaming on my Series X, Ipad Pro and Phone a couple of years back.
Unless it's improved a lot, there's still much latency for me to use it over native, but tech is always improving and I do think it can eventually be a good alternative.
As a budget concious gamer, I hope it takes off, but I won't be buying in til at least a few iterations of the device.

I also never thought that I would be streaming all of my movies/TV shows back when BR/DVDs were a thing either.
 
I'd say he is more "journalist" and less "tech". Odd reaction from an outlet that follows Xbox either way. I can understand this from regular folks being confused by the Xbox branding, but why this guy had expectations that this handheld would play all Xbox console games......no idea.
Hard to blame him, to be honest.

Xbox is a console with its own library of games. It has been this way for nearly 25 years now.

If another device is being launched with the Xbox name, people would naturally assume that my Xbox library will be playable on this new devices as well - especially considering how big Xbox has been about Backward Compatibility in the past.

This is a radical shift in strategy.

This is a PC handheld that is being marketed as an Xbox. He is not going to be the last person being confused about this.
 
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Hard to blame him, to be honest.

Xbox is a console with its own library of games. It has been this way for nearly 25 years now.

If another device is being launched with the Xbox name, people would naturally assume that my Xbox library will be playable on this new devices as well - especially considering how big Xbox has been about Backward Compatibility in the past.

This is a radical shift in strategy.

This is a PC handheld that is being marketed as an Xbox. He is not going to be the last person being confused about this.

This guy runs a gaming channel. There are certain tech truths everyone in that situation should know.

If someone told you the next Steamdeck would have the power of the PS5 Pro, would you fall for it?

anyone being 'confused' isn't that big of an issue in a world where people can just return stuff within 30 days.
 
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This guy runs a gaming channel. There are certain tech truths everyone in that situation should know.

If someone told you the next Steamdeck would have the power of the PS5 Pro, would you fall for it?

anyone being 'confused' isn't that big of an issue in a world where people can just return stuff within 30 days.
You can't blame anyone else but Microsoft.

They know it can't play Xbox games natively and that should have been said from the get go.

I don't think I've seen Microsoft directly stated it can't play Xbox games natively, only smart wording like play Xbox play anywhere games on this handheld.

Most people don't know that's the PC version or the meaning behind play anywhere, which creates even more confusion.
 
This guy runs a gaming channel. There are certain tech truths everyone in that situation should know.

If someone told you the next Steamdeck would have the power of the PS5 Pro, would you fall for it?

anyone being 'confused' isn't that big of an issue in a world where people can just return stuff within 30 days.
He should know better but this all starts with Microsoft's messaging. When everything is an Xbox after decades of it being a console brand, confusion is normal. I expect those Best Buy returns to be plentiful for these ROG Xbox Ally units. I wonder how much more confusing it is going to get when they launch their traditional Xbox console and the OEM "Xbox" consoles? If they can get the Xbox games compatibility right it probably will not matter but if they do not, I can see it being even more confusing than this situation.
 
You can't blame anyone else but Microsoft.

They know it can't play Xbox games natively and that should have been said from the get go.

I don't think I've seen Microsoft directly stated it can't play Xbox games natively, only smart wording like play Xbox play anywhere games on this handheld.

Most people don't know that's the PC version or the meaning behind play anywhere, which creates even more confusion.
That's the classic MS owngoal marketing at work. Instead of preventing any confusion, they would rather be technically correct and make their customers angry.

Remember "Vista-Capable"? That was the logo on a computer that actually MEANT "You can't run Vista". The logo was designed to imply that you can run Vista if you somehow changed its components. It is like selling a car with no wheels as "Drive-capable".

Microsoft is just unable to treat its customers honestly. They don't understand that the marketing benefits now is going to lead to customer dissatisfaction later. They need to spell it out that THIS Xbox handheld can only run PC games, and some future hardware that is also an Xbox would actually run real Xbox code. This is going to cost them.

What GAF user is pretending (or not) to be confused again?
That's like saying GAF users would never be confused about the WiiU not just being a Wii Peripheral. it doesn't matter what we feel in here, what matters is what the normal customers would think.
 
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It's a handheld PC , isn't this obvious? As much as it pains le to say - maybe some people should really learn the hard fucking way and use their brain once in a while?
Apparently, it isn't obvious to a lot of people since there is so much confusion surrounding the product. 🤷‍♂️

Which "some" people should learn their lesson? Xbox customers? They are the ones that matter and so far, I do not see a lot of positivity surrounding these devices and the way it has been handled. The non tech Xbox customers are going to be in for a rude awakening when they find out this "Xbox" handheld doesn't play Xbox games natively. These are the types of things that can cause a normal customer to lose confidence in a brand. So sure, let's put it on the customer to learn the hard fucking way instead of marketing the device properly. It is only going to hurt the Xbox brand anyway.
 
Apparently, it isn't obvious to a lot of people since there is so much confusion surrounding the product. 🤷‍♂️

Which "some" people should learn their lesson? Xbox customers? They are the ones that matter and so far, I do not see a lot of positivity surrounding these devices and the way it has been handled. The non tech Xbox customers are going to be in for a rude awakening when they find out this "Xbox" handheld doesn't play Xbox games natively. These are the types of things that can cause a normal customer to lose confidence in a brand. So sure, let's put it on the customer to learn the hard fucking way instead of marketing the device properly. It is only going to hurt the Xbox brand anyway.
Is it the same rude awakening Playstion portal owners got when they realized it didn't play Playstation games natively despite having Playstation in the name???
 
It's a handheld PC , isn't this obvious? As much as it pains le to say - maybe some people should really learn the hard fucking way and use their brain once in a while?

When people see "Xbox" they think of the consoles, not PC, handheld or otherwise. So no, to the average consumer I don't think it is that obvious at all.

Is it the same rude awakening Playstion portal owners got when they realized it didn't play Playstation games natively despite having Playstation in the name???

For some, probably, but game streaming has been a thing for a while and there are other mainstream products that do the same thing. That's not nearly as big a jump for most compared to figuring out what "Xbox" is and isn't anymore.
 
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When people see "Xbox" they think of the consoles, not PC, handheld or otherwise. So no, to the average consumer I don't think it is that obvious at all.



For some, probably, but game streaming has been a thing for a while and there are other mainstream products that do the same thing. That's not nearly as big a jump for most as far as figuring out what "Xbox" is and isn't anymore.
Yea, I've awknowledged that is a problem for them thus all the "This is an Xbox" marketing. It does seem to be part of a change in direction for MS and is also probably a way of prepping the field for the "Hybrid" console if rumors are true.
I was just pointing out a little bit of the hypocricy when it comes to Xbox and doesn't apply to PS.
 
Is it the same rude awakening Playstion portal owners got when they realized it didn't play Playstation games natively despite having Playstation in the name???
Playstation made it clear that Portal is a peripheral. That you need a console separately.

Doing marketing right means telling customers what they are buying. MS is very bad at this because, for some reason, telling the plain truth is beyond them.
 
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Is it the same rude awakening Playstion portal owners got when they realized it didn't play Playstation games natively despite having Playstation in the name???
I am sure there were some people confused but the marketing and talk around the Portal was very clear from the beginning that it was nothing more than a streaming device that required a PS5 (at the time of launch). Based on my years of managing B&M stores, I would be willing to bet if I walk into a Best Buy or GameStop when this thing launches and ask an employee if it will play my Xbox games, the answer will be yes.

Yea, I've awknowledged that is a problem for them thus all the "This is an Xbox" marketing. It does seem to be part of a change in direction for MS and is also probably a way of prepping the field for the "Hybrid" console if rumors are true.
I was just pointing out a little bit of the hypocricy when it comes to Xbox and doesn't apply to PS.

No hypocrisy. They are totally different products (one is streaming only that required a PS5 when it launched) and the other is a product that will play games natively. The issue is the confusion about the Xbox naming when it will not play the traditional Xbox games natively. I am seeing people that mostly cover Xbox come away confused. You are looking for hypocrisy that isn't there.
 
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Yea, I've awknowledged that is a problem for them thus all the "This is an Xbox" marketing. It does seem to be part of a change in direction for MS and is also probably a way of prepping the field for the "Hybrid" console if rumors are true.
I was just pointing out a little bit of the hypocricy when it comes to Xbox and doesn't apply to PS.

If you acknowledge the marketing is a problem then where is the "hypocrisy"? This isn't a Portal thread but if you recall the Portal was absolutely trashed when it was revealed. I don't think trying to point out hypocrisy makes a lot of sense here.
 
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Is it the same rude awakening Playstion portal owners got when they realized it didn't play Playstation games natively despite having Playstation in the name???
Sony made it very clear it's a remote play device for the PS5 when it was first announced.

PlayStation Portal™ Remote Player for PS5® console
PlayStation Portal™ Remote Player gives you access to the games on your PS5 over your home Wi-Fi1, letting you jump right into gaming without needing to play on a TV.



 
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If you acknowledge the marketing is a problem then where is the "hypocrisy"? This isn't a Portal thread but if you recall the Portal was absolutely trashed when it was revealed. I don't think trying to point out hypocrisy makes a lot of sense here.
It's hyporcritical because some are saying that if it has "Xbox" in the name, it should play those games natively. I'm pointing out that it doesn't have to be true citing the Portal as an example that we have of branding meaning it doesn't have to be natively played.

Can the ROG Xbox Ally play Xbox games? Yes it can, but streamed via the cloud. Just like you can with the Portal, although streamed from your PS5 console which the Xbox Ally can also do.
 
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Is it the same rude awakening Playstion portal owners got when they realized it didn't play Playstation games natively despite having Playstation in the name???
It's hyporcritical because some are saying that if it has "Xbox" in the name, it should play those games natively. I'm pointing out that it doesn't have to be true citing the Portal as an example that we have of branding meaning it doesn't have to be natively played.

Can the ROG Xbox Ally play Xbox games? Yes it can, but streamed via the cloud. Just like you can with the Portal, although streamed from your PS5 console which the Xbox Ally can also do.
Weird comparison. It's a peripheral that plays nothing on its own, versus a dedicated device.
 
It's hyporcritical because some are saying that if it has "Xbox" in the name, it should play those games natively. I'm pointing out that it doesn't have to be true citing the Portal as an example that we have of branding meaning it doesn't have to be natively played.

Can the ROG Xbox Ally play Xbox games? Yes it can, but streamed via the cloud. Just like you can with the Portal, although streamed from your PS5 console while the Xbox Ally can also do.

Are you really telling me you do not see the way these two devices have been presented to the public? Even removing that, Topher Topher pointed it out to you that the Portal did get criticized at launch. #SonyToo :pie_eyeroll:
 
Weird comparison. It's a peripheral that plays nothing on its own, versus a dedicated device.
I'm not making a comparison of the devices. I'm making a comparison of using the name brand and how expectations are different for both of them.
To be clear, I am not getting a Xbox Ally.
 
It's hyporcritical because some are saying that if it has "Xbox" in the name, it should play those games natively. I'm pointing out that it doesn't have to be true citing the Portal as an example that we have of branding meaning it doesn't have to be natively played.

Can the ROG Xbox Ally play Xbox games? Yes it can, but streamed via the cloud. Just like you can with the Portal, although streamed from your PS5 console which the Xbox Ally can also do.
That's because it's basically just the Asus Ally 2.

Why the Xbox branding and calling it part of the Xbox family if it doesn't play Xbox games natively?

Also, I can understand why someone would compare it to the PS Portal. Cause it looks like that's the only way to play Xbox games on this device, by remote play.

ROG XBOX ALLY X
3. Requires internet connection (ISP fees apply). Requires supported device (mobile data charges may apply) and games. Xbox Series X|S or Xbox One must have remote features enabled and must be turned on or in Sleep mode. Online console multiplayer (including via Xbox remote play) requires Xbox Game Pass Ultimate, Standard, or Core, memberships sold separately.
 
I'm not making a comparison of the devices. I'm making a comparison of using the name brand and how expectations are different for both of them.
To be clear, I am not getting a Xbox Ally.
In the case of the Portal, you use the brand name because it's for use with your PlayStation (5).
The ROG Xbox Ally, on the other hand, is a dedicated device that doesn't exactly represent what people associate the brand with, a video game console to play your Xbox games. There is no hypocrisy, period.
 
Why the Xbox branding and calling it part of the Xbox family if it doesn't play Xbox games natively?

Also, I can understand why someone would compare it to the PS Portal. Cause it looks like that's the only way to play Xbox games on this device, by remote play.

ROG XBOX ALLY X
3. Requires internet connection (ISP fees apply). Requires supported device (mobile data charges may apply) and games. Xbox Series X|S or Xbox One must have remote features enabled and must be turned on or in Sleep mode. Online console multiplayer (including via Xbox remote play) requires Xbox Game Pass Ultimate, Standard, or Core, memberships sold separately.
I agree. It not obvious why it has that branding either other than I think prepping the field for a Hybrid console. Or maybe because the front end launcher is Xbox-centric despite not playing those games natively (even though it will have Play Anywhere titles).
Or maybe they will somehow get emulation to work to get older Xbox titles to play natively. I don't know.
 
I agree. It not obvious why it has that branding either other than I think prepping the field for a Hybrid console. Or maybe because the front end launcher is Xbox-centric despite not playing those games natively (even though it will have Play Anywhere titles).
Or maybe they will somehow get emulation to work to get older Xbox titles to play natively. I don't know.
It all comes down to the marketing.

Sony marketed it as a remote play device, but it got hated for not being a dedicated handheld.

Microsoft on the other hand, is marketing this as a dedicated handheld. The confusion is that it's a dedicated Xbox handheld, yet it can't play Xbox games.

It should have been marketed as Microsoft Ally X. This way, the consumer wouldn't be as confused.


A lot of people don't understand the main issue of a real dedicated handheld from both Xbox and Playstation.

Microsoft explains it right here, which is easier and cheaper on PC.

Handheld compatibility

The handheld compatibility program helps you understand when a game will work on your compatible handheld.^ Look for checkmarks in the Xbox app while browsing your library or shopping for games.

For both Sony and Microsoft to make a real dedicated handheld, they would have to go through this with existing games on their platform and may have turned out to be better just doing remote play for portability.

Which is why I can understand the Xbox Ally X not being able to play Xbox games natively, but they should of made it clear that the case.
 
That's because it's basically just the Asus Ally 2.

Why the Xbox branding and calling it part of the Xbox family if it doesn't play Xbox games natively?

Also, I can understand why someone would compare it to the PS Portal. Cause it looks like that's the only way to play Xbox games on this device, by remote play.

ROG XBOX ALLY X
3. Requires internet connection (ISP fees apply). Requires supported device (mobile data charges may apply) and games. Xbox Series X|S or Xbox One must have remote features enabled and must be turned on or in Sleep mode. Online console multiplayer (including via Xbox remote play) requires Xbox Game Pass Ultimate, Standard, or Core, memberships sold separately.
I don't think a regular Ally 2 would have Xbox grips on it, which the previewers have said makes a big difference for comfort.
 
Too bad you can't preorder and get it over with.

I just grabbed a set of Xreal One Pro's to go with the Ally X for those late night shifts.
 
That's because it's basically just the Asus Ally 2.

Why the Xbox branding and calling it part of the Xbox family if it doesn't play Xbox games natively?

because the Xbox team literally made the OS for it... that's why it has Xbox branding.

also when the leaked Playstation handheld releases, it too won't play all your PS5 games, because each game would need a patch to become compatible.
more than 1100 play anywhere games are cross compatible between the Xbox consoles and the Ally. meaning 1100+ games that are available to buy on Series X and Xbox One, will seamlessly work on the Ally, while it's using a special Windows 11 version made by the Xbox team, launching directly into an Xbox storefront environment.

so it absolutely plays Xbox games... just not all of them... just like the PS4 when it released didn't play all PlayStation games, or how the PS3 stopped playing all PlayStation games after its first revision.
did that make those systems "not a PlayStation"? was the PSP not a PlayStation because it didn't play PS2 games?
 
It's hyporcritical because some are saying that if it has "Xbox" in the name, it should play those games natively. I'm pointing out that it doesn't have to be true citing the Portal as an example that we have of branding meaning it doesn't have to be natively played.

Can the ROG Xbox Ally play Xbox games? Yes it can, but streamed via the cloud. Just like you can with the Portal, although streamed from your PS5 console which the Xbox Ally can also do.

PlayStation Portal literally says "remote player" in its name. It could not be clearer. Xbox Rog Ally makes no such distinction. And the people you are calling hypocrites are not saying this device "should play those games natively". Most of us here understand completely what this is: a PC handheld. The discussion is whether consumers will understand what Xbox Rog Ally is and isn't.

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I agree. It not obvious why it has that branding either other than I think prepping the field for a Hybrid console. Or maybe because the front end launcher is Xbox-centric despite not playing those games natively (even though it will have Play Anywhere titles).
Or maybe they will somehow get emulation to work to get older Xbox titles to play natively. I don't know.

I mean.....you are saying the same thing reinking reinking and I are saying, but somehow we are hypocrites?

Come On What GIF by MOODMAN



I don't think this device is meant for the average consumer. Like, maybe they do a commercial for NFL games but I seriously doubt it.

That's typically the case, but throwing Xbox in the name is designed to attract a larger audience.
 
so it absolutely plays Xbox games
Isn't it just the PC version of Xbox games? I believe that is where the confusion comes in.

Personally, I do not mind that it has Xbox branding. I do not like how they have presented it as part of the Xbox family knowing that most people will associate Xbox with the console. If they had presented it as ROG Ally with an Xbox partnership for the OS, I know it is semantics and just slightly different in the details, I do not think there would be as much confusion.

I am still waiting to see exactly what it is and how the OS works. Early reports (I know early) have me less impressed. If they are able to squeeze more out of it than current Z2E reports then I might get one. If not, I am leaning toward just building a SFF "Steam Machine" until Microsoft gets it together with a real gaming OS for these kinds of things.
 
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Isn't it just the PC version of Xbox games? I believe that is where the confusion comes in.

well yes. but it's not like there's a big difference technically speaking between an Xbox game on a Series X and an Xbox game on the Xbox app on PC.

Windows and Xbox are so intertwined these days that you can actually (with some tinkering) attempt to install Xbox console games on a Windows PC, and it actually will often install and give you a boot screen when you try to start it. the only thing that keeps Xbox One and Series X games from actually booting up is the small differences in the specialised DX11/12 API versions of the Xbox games... and probably some anti piracy measures as well.


a fun example for how close Xbox and PC are these days, that I used as an example in a recent video I made, about why GamePass Core shouldn't exist anymore, is Scorn.

Scorn on Xbox SX had basically no graphics options. it just ran at 4k FSR2 Quality mode, at 60fps... and that's it.
on PC of course there were some PC typical settings, like quality settings, an FOV slider, FPS cap settings etc.
well... people quickly noticed that if you change the FOV in the Xbox PC version, and then launch the game on an Xbox console, your FOV on Xbox consoles would be the same as the one you set on Xbox PC.
but it got even better! if you locked the Xbox PC version to 30fps, then started the game on console, the Xbox console version would be locked to 30fps.
sadly, you couldn't run it at above 60fps on Xbox, because the game ran in a 60hz container, so it forced Vsync to 60hz if you attempted to set the fps limit higher.


but I bet there are more examples like this, where Xbox PC games have settings that are usually unavailable to tweak on Xbox consoles but still influence the Xbox console version when changed.
Doom The Dark Ages has a performance monitor screen where it shows FPS, GPU utilisation etc., and that's another instance where this works. turn then on on Xbox PC, and it will be on on Xbox consoles.
 
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so it absolutely plays Xbox games... just not all of them... just like the PS4 when it released didn't play all PlayStation games, or how the PS3 stopped playing all PlayStation games after its first revision.
did that make those systems "not a PlayStation"? was the PSP not a PlayStation because it didn't play PS2 games?
Okay, but the PS4, PS3 and PSP all still played PlayStation games? I know where you're coming from, but the comparison still does not work.
 
Okay, but the PS4, PS3 and PSP all still played PlayStation games? I know where you're coming from, but the comparison still does not work.

the PS4 plays PlayStation 4 games. the PSP played PlayStation Portable games. the revision PS3 played PlayStation 3 games (and PS1 I guess).

well, and a Windows 10/11 PC plays Xbox PC games. sold and launched from the Xbox PC app.
just like the Steam Deck plays Steam games.
 
the PS4 plays PlayStation 4 games. the PSP played PlayStation Portable games. the revision PS3 played PlayStation 3 games (and PS1 I guess).

well, and a Windows 10/11 PC plays Xbox PC games. sold and launched from the Xbox PC app.
just like the Steam Deck plays Steam games.

Perhaps if Microsoft leaned more into "Xbox PC" branding that would help differentiate it from Xbox consoles. I think Rog Xbox PC would have been a better name
 
Perhaps if Microsoft leaned more into "Xbox PC" branding that would help differentiate it from Xbox consoles. I think Rog Xbox PC would have been a better name

at least they are starting to use the Xbox PC brand more these days.
and they seem to push publishers to make their games play anywhere as much as possible these days as well.

I assume as they transition into next gen this will be pushed way harder
 
the PS4 plays PlayStation 4 games. the PSP played PlayStation Portable games. the revision PS3 played PlayStation 3 games (and PS1 I guess).

well, and a Windows 10/11 PC plays Xbox PC games. sold and launched from the Xbox PC app.
just like the Steam Deck plays Steam games.
They all played PlayStation games, yes. As opposed to this device being capable of playing PC games sold from the Xbox app.
I agree about this being kind of meaningless to argue about, but I disagree with the idea of these two instances being the same.
 
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They all played PlayStation games, yes. As opposed to this device being capable of playing PC games sold from the Xbox app.
I agree about this being kind of meaningless to argue about, but I disagree with the idea of these two instances being the same.

Xbox PC games and Xbox Series X games are more similar to eachother in terms of the API used and the target hardware than a PS3 game is to a PS4 game.

Xbox is ultimately a brand name, and just like people label games bought on Steam as Steam games, games bought in the Xbox store on PC can easily be labeled Xbox games. especially when they are fully cross compatible in terms of purchasing them and the save files/progression.
 
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